Responsibilities

• Develop a holistic view of macro trends, the category and competitive landscape, and consumer motivations to identify key growth opportunities.
• Partner with the Integrated Marketing Team to translate marketing objectives into compelling content and activation across social, digital, and PR.
• Lead business analytics, including share, competitive performance, and consumption drivers; monitor results against objectives and recommend course corrections.
• Manage monthly consumption analysis and volume forecasting with Demand Planning and Sales Strategy, identifying risks and opportunities against the annual operating plan.
• Develop the innovation platform—including line extensions and new packs or formats—from concept through in-market execution.
• Lead cross-functional teams through the stage-gate and commercialization process.
• Partner with Sales and Insights to develop compelling sell-in stories and materials.
• Identify strategic knowledge gaps and partner with Consumer Insights to build learning plans.
• Manage the P&L responsibly, lead cross-functional business teams, commercialize and execute plans with excellence, and proactively identify margin-improvement opportunities.
• Manage and develop a Senior Associate Brand Manager and Associate Brand Manager.

Requirements

• Bachelor’s degree in business or a related field.
• 8+ years of consumer marketing or related industry experience.
• Proven experience developing brand strategy through a disciplined approach.
• Track record of developing successful breakthrough integrated marketing campaigns, with an emphasis on digital and social media.
• Ability to develop a perspective, interpret data, and communicate a clear, compelling story with impact.
• Demonstrated ability to translate consumer and business insights into actionable opportunities, including when information is limited.
• Strong strategic and innovative mindset, with the ability to balance long-term business needs and near-term execution.
• Experience motivating high-performing cross-functional teams, influencing stakeholders, and holding partners accountable for total business impact.
• Strong collaboration skills and experience bringing in-market activations and launch scenarios to life.
• Excellent communication and presentation skills, with the ability to inform, influence, and collaborate across functions and organizational levels.

Preferred

• MBA.
• Food and beverage industry experience.
• Experience developing category and customer strategies to win in adjacent or new categories.
• Experience with Microsoft Office, IRI Unify, Nielsen, and SPINS.

Benefits

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.