Responsibilities

• Defining and refining brand positioning and messaging across the Unusual Machines portfolio
• Leading integrated marketing campaigns across digital, social, and offline channels
• Partnering with Product and Creative teams to ensure brand consistency across launches and packaging
• Analyzing market trends, competitive activity, and consumer insights
• Translating customer feedback and VoC data into actionable brand improvements
• Collaborating with Sales to align brand strategy with go-to-market and revenue objectives
• Reviewing campaign performance, KPIs, and ROI to optimize future efforts
• Managing brand budgets and prioritizing spend for maximum impact
• Overseeing social media strategy, community engagement, and brand voice
• Develop and execute a comprehensive brand marketing strategy aligned with company objectives

Requirements

• Proven experience as a Brand Manager, Associate Brand Manager, or similar role
• Strong ability to develop and communicate brand and marketing strategies
• Exceptional written and verbal communication and storytelling skills
• Data-driven mindset with strong analytical and performance measurement skills
• Deep understanding of the full marketing mix and audience targeting
• Experience collaborating on product packaging to ensure brand consistency and compliance
• Demonstrated success building and leveraging Voice of Customer programs
• Expert-level understanding of social media platforms, content strategy, and community engagement
• Bachelor’s degree in Marketing, Business, Communications, or equivalent experience

Preferred

• Experience managing or scaling a global brand
• Familiarity with CRM, social monitoring, and data visualization tools (e.g., Salesforce, Tableau)
• Ability to manage multiple projects in a fast-moving environment
• Working knowledge of UI/UX principles as applied to product and marketing experiences

Benefits

• Comprehensive benefits including medical, dental, and vision
• 401(k)
• Unlimited PTO
• Catered lunches for all employees every day of the week
• Employee product discounts