Responsibilities

• The Brand Manager at Sauna360 will play a key role in growing and strengthening our iconic Tylö and Helo sauna brands across consumer channels and dealer networks.
• This role focuses on translating established brand strategies into consistent, high-quality execution that drives awareness, engagement, and measurable business impact in a rapidly expanding wellness category.
• This role is highly hands-on. You will build campaigns, manage deliverables, execute digital programs, lead product launches, and support brand integrations across the portfolio.
• Are you ready to turn strategy into action? You will take established brand strategies for Tylö and Helo and convert them into clear execution plans that drive day to day marketing results.
• Can you bring digital programs from concept to completion? Expect to execute SEO, paid media, social, email, and website initiatives while coordinating vendors and internal resources for measurable outcomes.
• Do you excel at launching products and bringing brands to market? You will lead the full go to market execution for new products under the Helo brand and ensure all assets, messaging, and timelines are delivered with precision.
• Are you skilled at building content and social presence that grows engagement? This role includes delivering the content calendar and managing social and influencer programs that build awareness and strengthen community connection.
• Can you support a dealer network with clarity and consistency? You will create toolkits, manage digital assets, maintain syndicated dealer sites, and provide timely communications that equip dealers to represent the brand.
• Do you bring a builder mindset to fast moving work? Success in this role requires adapting quickly, filling operational gaps, resolving brand channel conflicts, and applying process discipline to a growing marketing organization.

Requirements

• A bachelor’s degree in marketing, Business, or a related field, along with five to seven years of experience in brand management or digital marketing.
• A proven ability to execute marketing programs in premium consumer, wellness, outdoor, or lifestyle categories with both B2C and B2B components.
• Experience leading product launches, managing cross functional inputs, and delivering projects from planning through completion.
• Strong communication and presentation skills that support clear alignment with sales teams, dealers, and internal partners.
• Solid working knowledge of CRM, CMS, and analytics platforms including HubSpot, Salesforce, SEO tools, Google Ads, Google Analytics, and Sprout.
• A hands on, organized, and data driven mindset with the ability to manage multiple deadlines and translate KPIs into meaningful action.
• A builder mentality that brings structure, collaboration, and momentum to a fast-moving marketing environment, aligned with The Watkins Way values.

Benefits

• At Sauna360, a Watkins Wellness company, we believe that everyone should ‘Feel good. Live well’. We offer employees the opportunity to join a dynamic, growing industry leader with an outstanding and well-deserved reputation for leadership and commitment to our employees, customers and community. Our employees are eligible to receive exceptional health and wellness benefits, paid time off, company bonus, profit sharing, 401k match, education assistance, and much more. We are proud of the people we are and the products we make — products that make a difference to the health and well-being of others.