Responsibilities

• Lead development of annual brand plans under the direction of the Brand Director, bringing business analysis and strategic recommendations.
• Own portfolio performance, including top-line growth, margin improvement, and budget management.
• Independently analyze business results and identify the most impactful levers across pricing, promotion, communications, and portfolio mix.
• Monitor competitive landscape and consumer trends to inform forward-looking strategy.
• Develop clear, data-driven recommendations to drive business performance.
• Partner with Brand Director on cross-functional initiatives across Marketing, Sales, Operations, Finance, and external agencies to drive aligned execution.
• Partner with Sales and Omni teams to support key retailers and develop account-level growth plans.
• Collaborate with Operations and Supply to shape demand forecasts and portfolio rationalization decisions.
• Allocate marketing investments across initiatives and manage spend in partnership with Finance.
• Represent Brand in business performance forums.

Requirements

• BS in Marketing, MBA preferred
• 6-8 years of progressive CPG brand management experience
• Ideally 2 years in a traditional CPG environment and additional 2 years experience at a smaller enterprise
• Strong financial and business acumen, with the ability to make trade-off decisions across pricing, promotion and marketing investment
• Proven ability to prioritize competing initiatives and allocate resources toward the highest impact opportunities
• Experience contributing meaningfully to annual planning cycles
• Strong analytical capability: experience with syndicated data (SPINS preferred)
• Experience leading complex cross-functional initiatives without formal authority
• Consumer-centric mindset with the ability to translate insights into compelling programs
• Experience partnering closely with Sales across major distribution channels
• Excellent presentation and influencing skills
• Comfort operating in fast-changing, growth-oriented environments
• Natural & organic / mission-driven brand experience preferred
• Travel Requirements as part of job duties
• Experience with FDA and DSHEA supplement guidelines would be beneficial

Preferred

• Natural & organic / mission-driven brand experience preferred
• Bonus: Prior experience in a mission-driven herbal wellness/tea brand