Responsibilities

• The Brand Manager is responsible for leading the strategy on our established branded cheese business.
• This is a cross-functional role that requires excellent relationship building skills, presentations skills, and project management skills.
• This role is responsible for leading the long range plan of our base portfolio across all segments for the Tillamook Cheese brand.
• This role will initiate and own base product improvements and line extensions as well as P&L stewardship.
• They will support field sales with category insights to help gain and maintain strong retail distribution relationships while also partnering with marketing and packaging design to bring base business initiatives to life on shelf and in consumer communication.
• This role will partner with our Brand Manager on Cheese Innovation to ensure successful launch and ongoing market growth of new platform initiatives for the branded cheese business.
• Here’s a day in the life:
• The internal champion of owned cheese segments at Tillamook; uphold the product and brand strategy, inspires internal teams with the product vision
• Oversee development of category strategy and objectives, while also implementing and reporting out on annual plans, tactics and budgets for product categories
• Define product segment strategies that grow the total cheese portfolio, including but not limited to identifying what products to offer, product positioning, pricing approach, packaging improvement

Requirements

• EDUCATION: MBA or equivalent experience in food/beverage industry
• EXPERIENCE: 7+ years in marketing, product management
• Experience managing a brand – ideally consumer packaged goods – having input on manufacturing decisions as well as sales/marketing, with direct experience in owning the accountability for meeting project objectives
• Experience in product improvement projects – either to improve profitability or consumer relevance – including aligning cross-functional teams, driving work and successfully launching into market on time
• Experience delivering presentations to category buyers and executives
• Experience owning a P&L, delivering profitable growth in a established category
• Experience in scoping and executing primary and secondary research, digesting the information, and leveraging it for use in sales presentations and for product marketing decisions
• Hands on experience in analyzing and deriving insights from scan and panel data (such as IRI, Nielsen)
• A solid understanding of how food manufacturers/marketers go to market through retail or foodservice channels
• Experience leading teams and in-direct management of cross-functional teams

Benefits

• Industry leading benefit and reward programs: We offer outstanding benefits to our employees. For more information, please visit the careers page: www.tillamook.com/careers.