Lindt & Sprüngli USA

Brand Manager, Super Premium

New Hampshire, USA (Hybrid)

$107K/yr – $138K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Own end-to-end product launches and brand leadership to deliver consumer-driven innovations that meet sales, profitability, and quality targets.

  • Brand & Portfolio Growth: Guide new product launches from concept to item setup while safeguarding Lindt standards and financial objectives.
  • Cross-Functional Leadership: Build alignment across R&D, Packaging, Purchasing, Creative, Brand, and Sales to deliver launches on time and in full.
  • Strategy & Insights: Develop brand plans, run market and consumer analyses, and translate findings into scalable marketing and activation programs.

Job Description

Responsibilities

  • Lead the management and development of new product launches to meet the needs of the consumer, maintain Lindt brand and quality standards, and achieve financial objectives (sales, COGs, and profitability).
  • Provide clear leadership and foster effective cross-functional team collaboration (R&D, Packaging, Purchasing, and Creative) to bring products to market together successfully, on time in full from concept & product ideation, through final item set-up.
  • Ensure projects are being managed effectively, stage gates are on track, and launches are delivered on time meeting objectives.
  • Proactively communicate and collaborate with Field Sales to ensure meaningful integration and alignment in meeting the needs of the customer and marketplace.
  • Build and continuously develop the strategy for new and emerging brands within the Lindt USA portfolio.
  • Work with the Brand and Sales teams to recommend impactful and scalable additions to the portfolio by balancing both tactical Sales needs as well as strategic Brand considerations.
  • Develop and execute marketing communication plans via advertising and consumer promotions, including media recommendations, social media, PR, and consumer activations.
  • Thoroughly understand Lindt brand equity and respective sub-brand equities. Develop brand plans and initiatives, such as digital media, promotions, packaging and creative, which fully align and strengthen positioning.
  • Lead or conduct routine analysis of the brand, key initiative, competition, category, customer and consumer. Synthesize key findings and indications which enhance brand and company performance.
  • Lead and assist with insight gathering research that collects consumer and competitive knowledge that can be utilized to enhance and evolve the brand's recipe development, promotional acceptance and communication evolution, among others.

Requirements

  • Bachelor’s degree required
  • Marketing experience within a FMCPG
  • Previous experience with full P&L responsibility, a plus
  • Experience working in an international corporate environment, a plus
  • Experience in new product development
  • Research experience - consumer panels & Qualitative / Quantitative research methods
  • Ability to travel up to 10%

Preferred

  • MBA preferred

Benefits

Lindt & Sprüngli USA

Headquartered in beautiful Stratham, New Hampshire, Lindt & Sprüngli USA is the fastest growing premium chocolate manufacturer in the US market. Just an hour north of Boston and only minutes to downtown Portsmouth, Lindt USA sits atop an 800,000 square-foot campus and has continued to expand since opening its doors in 1989. Lindt (USA) is also home to a state of the art R&D and Quality Assurance area, Sensory Lab, two climate-controlled warehouses, and a 500,000 square-foot production facility where our sustainably sourced cocoa beans are transformed into the premium chocolate the world has come to love.

Stratham, New Hampshire, USA
756 employees (71 in marketing)
jobs.lindtusa.com