Responsibilities

• Contribute to annual brand plans with clear objectives, strategies, and KPIs that ladder up to company growth targets
• Generate consumer and customer insights to inform portfolio decisions, innovation pipelines, and go-to-market strategies. Synthesize learnings into clear POVs for leadership
• Evaluate item-level performance and recommend product renovation and sku rationalizations, as needed.
• Identify whitespace opportunities through consumer research, trend analysis, and competitive landscape assessment
• Partner with R&D team to inform the innovation pipeline and manage stage gate process
• Lead channel strategy and price pack/architecture work. Consult with sales team to inform promotional strategy
• Serve as the category expert by tracking competitive dynamics and retailer/consumer trends
• Lead consumer research initiatives and share actionable findings with leadership team
• Monitor and evaluate brand performance metrics and market trends to identify opportunities
• Facilitate monthly state of the business, summarizing brand and competitor insights, opportunities, and wins

Requirements

• 3-5 years of CPG brand management experience, ideally including an Associate Brand Management role
• Fluency in Syndicated Data platforms (SPINS, Numerator, Circana, IRI, Nielsen Preferred) with a track record of turning raw data into clear, action-oriented recommendations
• Strong business acumen with a curiosity to understand the business holistically. You think in terms of volume, velocity, distribution, and household penetration, not just awareness metrics
• You earn credibility through clear thinking and strong relationships, and you know how to move a cross-functional team forward without owning every resource