Sr. Brand Manager
Whale Communications
USA (Remote)
$150K/yr - $160K/yrIn-houseFull-timeSenior level5+ years exp.
7 hrs ago
Brand Manager
Ladson, SC (On-site)
Salary Not AvailableFull time
Posted 3 months ago
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Job Description
Brand Manager
Fish Division
Shimano North America Holding, Inc. is a global company that produces products for bicycling and fishing markets. Our fishing division produces and sells products under the Shimano, G. Loomis, Power Pro and Jackall brands.
We are seeking a Brand Manager to join our Fish team! At Shimano, we welcome your talent, innovation, and enthusiasm.
We offer an exceptional array of employee benefits and incentives and are proud to support our employees' health and happiness. We offer paid time off, medical, dental, vision, employer-matching 401k, wellness incentives, a fully equipped onsite gym, rideshare program, and much more.
Job Summary:
The Brand Manager represents Shimano's family of brands and coordinates production of all promotional efforts driving growth and market performance. This role is responsible for the strategic development, distribution, monitoring, cataloging and trafficking of marketing content based around consumer insight, commercial strategy and execution building mental and physical availability. Success in this position is to seamlessly organize and develop and distribute marketing content by working with sales, supply chain, product, overseas divisions and eBusiness teams.
Job Level:
Manager
Essential Duties/Responsibilities:
Content/Project Management
- Execute consumer-facing marketing efforts and brand messages of the Shimano family of brands
- Manage global marketing promotions and creative requests for the North American Market
- Manage content flow of internal systems: Salsify, Brand Folder, Frame IO and Monday
- Develop and manage marketing project boards and planning
- Implement solutions that meet marketing strategies from concept to completion in coordination with the marketing and sales teams
- Develop and manage content map that displays existing content assets and highlights content needs
- Execute the creative development process, from brief review to production and use.
- Effectively execute the brands' positioning, identity, and marketing messages.
- Collaborate with product team, marketing team and outside vendors to ensure product positioning and messages are aligned corporate strategy, and brand identity.
- Review work performed to ensure consistency across all media channels.
- Traffic and catalog content to support campaigns, including owned media assets, digital media assets and new content assets.
- Assist in the development of Merchandising/Fixture/POP collateral/ Event support
- Effectively plan and lead projects working directly and collaboratively with cross-functional teams, internal key stakeholders, and external partners
- Own and project manage marketing campaign plans and calendars
- Communicate new content initiatives and operating results throughout the organization
- Interact with global Shimano offices to coordinate all marketing efforts
- Ensure content marketing efforts support SEO, AI and keyword targeting
- Support and enhance digital media marketing efforts with focused content management and measure effectiveness.
- Collaborate with Senior Marketing Manager and Digital Marketing Manager to evaluate channels and mediums to determine the best opportunities to engage target audiences.
- Ability to effectively toggle between strategic thinking and tactical execution
- Hold team accountable to sales and digital schedules
- Manage and traffic JIRA system tickets to ensure on time delivery
- Ensure consistency in naming conventions for Salisify integration
Other
- Interact with the corporate team on brand development efforts of all brands.
- Demonstrate product features and benefits to customers and consumers through hands-on experiences, such as fishing, to inform purchases and create positive, memorable experiences.
- Assist other departments of the Fishing Division as needed or assigned.
- Always represent the company professionally and knowledgeably.
Job Qualifications:
- 5 - 7 years prior experience in a marketing or brand manager position is required.
- Outdoor Industry and fishing knowledge and skills preferred.
- Ability to demonstrate and explain product technologies, features, and benefits.
- Detailed knowledge of digital and traditional marketing, advertising, and promotion.
- Strong creative skills, problem-solving skills, and presentation skills.
- Exceptional time management and planning skills.
- Ability to travel, work extended show hours, and be willing to work outside of normal office hours.
- Ability to work without direct supervision.
- Must have a strong "can do" attitude, leadership skills, and the ability to motivate others.
- Agency management experience and skills preferred.
- Mid to high-level computer skills. Experience using Microsoft Office Suite, project management platforms and Digital asset management platforms.
Education:
Bachelor’s degree in marketing or equivalent experience
Working Conditions:
Professional office environment with frequent domestic travel for fresh and saltwater fishing events.
NOTE: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. Shimano North America reserves the right to modify and change responsibilities and duties herein without notice.
Shimano North America is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status or any classification protected by federal, state, or local law.
Shimano North America Holding
In 1961, a 3-speed bicycle hub displayed at the New York Toy Show was the catalyst for what would eventually become Shimano American Corporation. The popularity of 20-inch wheeled bikes with hi-rise handle bars fueled a demand for multi-speed hubs and Shimano was producing an affordable and reliable version that caught the attention of the industry. So much so, that by 1965, Yoshizo Shimano, the youngest son of the company founder in Japan, opened an office in New York to get quicker product feedback and to provide technical and warranty assistance to retailers selling bikes equipped with Shimano parts.Though Shimano American has grown from that first modest office staffed by only three people to a full distribution center with sales and marketing offices, the goals are the same: to ensure that Shimano always has a listening ear to provide feedback on relevant trends and needs of the North American market for both bicycle and fishing products and make those a reality for our customers. Additionally, a good product is often judged as such by the support that the company provides, and our offices are staffed with customer service personnel that can answer questions and facilitate warranty resolution with just a phone call.Shimano’s participation extends much further than the product, though. Through advocacy programs, ISO 14001 certification, and even commuter / car pool programs for employees, Shimano practices good local citizenship, pursues continued access to those areas that are enjoyed by outdoor enthusiasts, and is committed to minimizing our impact on the environment.
