Responsibilities

• Lead Brand Strategy & Business Performance
• Own the strategic direction and commercial performance of one or more RTD brands, balancing long-term brand equity with short-term business results.
• Develop annual business plans that deliver volume, revenue, market share, and profitability objectives.
• Translate consumer, customer, and marketplace insights into growth strategies and actionable business plans.
• Monitor brand performance, identify opportunities and risks, and recommend actions to achieve business objectives.
• Lead Innovation & Portfolio Growth
• Own the innovation pipeline for your brands, developing a multi-year innovation roadmap aligned with consumer trends, category opportunities, and business strategy.
• Identify whitespace opportunities across flavors, formats, occasions, packaging, and adjacent categories to drive incremental growth.
• Lead innovation from insight through commercialization, partnering across R&D, Operations, Finance, Supply Chain, Procurement, Regulatory, and Sales.
• Build compelling business cases for innovation investments, evaluating market opportunity, financial returns, and strategic fit.

Requirements

• Bachelor's degree in Business, Marketing, Communications, or a related field.
• At least 5+ years of progressive experience in Brand Management, Marketing, Innovation, or Commercial Leadership, preferably within consumer products.
• Experience within beverage alcohol, Ready-to-Drink (RTD), consumer packaged goods (CPG), beer, wine & spirits, or adjacent consumer industries.
• Demonstrated success leading brand strategy and delivering measurable business results, including growth in volume, revenue, market share, or profitability.
• Experience leading cross-functional projects and influencing stakeholders across Sales, Finance, Supply Chain, Operations, R&D, and external agency partners.
• Strong analytical and financial acumen, including experience with forecasting, budget management, business case development, and ROI analysis.
• Experience utilizing syndicated data sources such as Circana, NielsenIQ, IRI, Numerator, or consumer panel data to drive business decisions.
• Experience working with advertising, media, creative, digital, or shopper marketing agencies.

Preferred

• Experience developing and executing innovation pipelines, portfolio strategy, or commercialization roadmaps
• Experience presenting business recommendations to senior leadership.
• Experience coaching, mentoring, or developing early-career marketing talent.
• Experience working in highly matrixed organizations with multiple cross-functional stakeholders.

Benefits

• Sazerac offers a comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. These benefits may vary depending on location and work type.