Responsibilities

• Lead the development and execution of Urban Farmer's innovation strategy across the CAULIPOWER brand, identifying new growth opportunities and product concepts.
• Build and maintain a robust innovation pipeline aligned with short-term objectives and long-term strategic goals.
• Identify emerging consumer trends, category opportunities, retailer priorities, ingredient innovations, and competitive activity to uncover expansion areas.
• Analyze market dynamics, consumer behavior, syndicated data, and industry trends to inform strategic decisions and innovation platforms.
• Translate insights into actionable product concepts, innovation platforms, and strategic recommendations.
• Present innovation strategies and growth initiatives to executive leadership and cross-functional teams.
• Support existing product platforms by evaluating performance, profitability, and market share, recommending improvements and new initiatives.
• Develop compelling consumer value propositions, product positioning, and messaging strategies.
• Partner with Finance and Sales teams to support forecasting, planning, and business reviews.
• Ensure all product claims, packaging, and communications comply with regulatory standards and brand guidelines.

Requirements

• Bachelor's Degree in Marketing, Consumer Packaged Goods, or a related field.
• Minimum of 5-8 years of experience in innovation, commercialization, product development, category management, or brand management within the CPG or food manufacturing sectors.
• Proven experience leading cross-functional projects from concept through commercialization and launch.
• Strong project management skills with the ability to handle multiple priorities simultaneously.
• Excellent analytical skills, with experience interpreting consumer insights, syndicated data, and business performance metrics.
• Experience working with data platforms such as IRI, Nielsen, SPINS, Circana, or similar.
• Knowledge of Stage-Gate product development processes.
• Experience developing business cases, financial analyses, pricing strategies, and commercialization plans.
• Exceptional communication, presentation, and stakeholder management skills.
• Ability to influence cross-functional teams without direct authority.

Benefits

• Competitive salary range of $100,000 to $115,000 annually.
• Flexible hybrid/remote work environment.
• Comprehensive health, dental, and vision insurance plans.
• Paid time off and holiday leave.
• Professional development opportunities and ongoing training.
• Collaborative and innovative work culture.
• Opportunity to lead impactful projects in a growing company.