Responsibilities

• Support the development and activation of brand strategy, positioning, and messaging.
• Help translate brand strategy into actionable briefs, plans, and go-to-market direction. Serve as a steward of the brand, helping ensure consistency in messaging and expression across initiatives and touchpoints.
• Identify opportunities to strengthen brand differentiation, relevance, and consistency across the customer experience.
• Help shape new ways of working across brand, creative, and media as internal capabilities continue to grow and evolve.
• Oversee the development and execution of brand advertising and integrated campaigns from brief through launch.
• Partner with internal teams and external agencies to guide creative development and ensure execution aligns with strategic objectives.
• Collaborate with media partners and internal stakeholders to ensure media plans support brand strategy, campaign objectives, and audience priorities.
• Support campaign planning across enterprise and market priorities, balancing consistency with business and market needs.
• Partner across marketing, communications, creative, media, digital, analytics, customer experience, and business teams to bring the brand to life in a coordinated way.
• Help align stakeholders around a shared brand narrative and campaign approach.