Brand Manager – The Original Donut Shop® Coffee at Keurig Dr Pepper Inc. | Burlington, MA | $97K/yr – $133K/yr

Keurig Dr Pepper Inc.

Brand Manager – The Original Donut Shop® Coffee

Burlington, MA (On-site)

$97K/yr – $133K/yrMid Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own brand growth and vision with clear ownership of where to double down in core lines and where to create whitespace through innovation, while coordinating cross‑functional teams to drive demand and share growth.

Growth ownership: define a brand vision and identify whitespace opportunities.
Demand expansion: strengthen daily rituals and pilot new formats to attract new consumers.
Cross‑functional leadership: align insights, product, sales, and media to hit growth targets.

Job Description

Lead the next chapter of growth Define and drive a clear brand vision rooted in consumer truth—identifying where to double down in the base business and where to unlock whitespace through innovation. Unlock demand across everyday rituals Strengthen the brand’s role in daily coffee moments while stretching into new formats, occasions, and product propositions that bring new consumers in. Build culturally relevant, breakthrough marketing Own the integrated communications strategy end-to-end—developing work that shows up with personality, warmth, and relevance in culture. Champion the brand across the organization Be the voice of the consumer and the business—aligning cross-functional partners across insights, innovation, sales, and media to deliver against bold growth goals. Operate with a GM mindset Manage the business with rigor—prioritizing investments, making data-informed decisions, and driving accountability for results.

Keurig Dr Pepper Inc.

3.4 Glassdoor

Keurig Dr Pepper (KDP) is a leading beverage company in North America, with annual revenue in excess of $14.1 billion and nearly 28,000 employees. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. and Canada. The Company’s portfolio of more than 125 owned, licensed and partner brands is designed to satisfy virtually any consumer need, any time, and includes Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's®, CORE® and The Original Donut Shop®. Through its powerful sales and distribution network, KDP can deliver its portfolio of hot and cold beverages to nearly every point of purchase for consumers. The Company is committed to sourcing, producing and distributing its beverages responsibly through its Drink Well. Do Good. corporate responsibility platform, including efforts around circular packaging, efficient natural resource use and supply chain sustainability. For more information, visit, www.keurigdrpepper.com.

Founded in 1981

Burlington, Massachusetts, USA

13K employees (1,517 in marketing)

www.keurigdrpepper.com

60% recommend to a friend

60% CEO approval