Brand Manager, Nutella & Go

Parsippany, NJ (Hybrid)

$104K/yr – $139K/yrMid Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the brand and growth agenda for a large CPG brand, balancing budget-backed performance, cross-functional programs, and agency partnerships to influence the market and move the needle on KPIs.

  • Growth and Brand Execution: drive performance, testing, and budget discipline across channels.
  • Cross-Functional Delivery: partner with internal teams and external agencies to deliver campaigns and activations.
  • Planning and Analytics: forecast, track KPIs, and steer course corrections for brand strategy.

Job Description

  • Own and drive brand performance, monitoring results and making data-driven decisions to ensure delivery against budget and business goals
  • Lead and execute marketing initiatives that fuel growth and strengthen the brand’s position in market
  • Collaborate across teams and external partners to deliver best-in-class programs
  • Manage all aspects of the business independently, without direct reports, while maintaining strong cross-functional alignment
  • Business and Brand Analysis, Forecasting and Reporting
  • In-depth market, competitive and brand analysis to assist in formulating brand strategy within a fast-moving consumer packaged goods category
  • Analyzes business and brand results to ensure strategies are working and objectives are being realized, recommending course correction where relevant
  • Maintains understanding of the competitive environment to assess impact on business
  • Leads S&OP process for Nutella (inclusive of consumption and shipments forecasting)
  • Prepares and creates engaging, meaningful, and persuasive presentations
  • Active manages brand marketing budget (reporting and revisions)
  • Brand Equity and Communications Planning and Execution
  • Drives Nutella digital strategy (inclusive of proactive engagement opportunities, social listening, community management etc.)
  • Leads agency partners in creative development, asset development and execution of consumer and shopper activation
  • Ensures coherency across all consumer and shopper touchpoints to, drive cohesive and impactful messaging and trademark consistency in all communications
  • Participates in brand planning and overall communication planning with interagency team
  • Sets and tracks KPIs, offering recommendations for optimization of plans/assets
  • Product Management
  • Work closely with Category management and Trade Marketing to commercialize innovation (when ready), developing compelling sell-in stories/toolkits to ensure customer acceptance of innovation
  • Leadership and self-management
  • "Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com ."
Ferrero logo

Ferrero

Founded in 1946 by Pietro and Giovanni Ferrero, the Ferrero Group is a family-owned business in its third generation. It has been built by talented people who share a commitment towards continuous improvement to achieve the highest quality and care. This same commitment is put into everything we do for our consumers and characterizes the environment in which we operate.Some of the world’s most iconic confectionery products come from Ferrero, including Nutella®, Tic Tac®, Ferrero Rocher®, and Kinder Surprise®. Sold in more than 170 countries, our products are part of the collective memory and traditions of consumers all around the world; loved by generations.In 2015, we entered a new era of acquisitions. Since then, we have acquired several brands and businesses, including Fannie May, the confectionary division of Nestlé, and Eat Natural, expanding our footprint and product offering also into the healthy snack segment.The secret to our global success is our 38,767 employees across the world, all dedicated to delivering the care and quality to craft the business, the careers and the brands we are proud of. From the moment you join us, we make sure you can nurture your curiosity and natural abilities. We provide the resources you need to succeed personally and professionally in a diverse work environment that is multicultural, innovative, and highly rewarding.In 2021, Ferrero was the confectionary company with the best reputation in the world, according to RepTrak. This achievement reflects our determination to bring consumers only the very best; an approach which is at the heart of everything we do. Our dedication to quality and excellence, our heritage and our family values, as well as our respect for the environment and the communities in which we work, are all seen in our desire to sustain and celebrate life’s special moments.Be part of it! Visit www.ferrerocareers.com to explore the opportunities Ferrero can offer when you craft your career with us.

Founded in 1946
Niederanven, Luxembourg, LUX
22K employees (2,873 in marketing)

Traffic Signals

Monthly Visitors
173.2K
Traffic Source Mix
Search
38.3%
Direct
38%
Referral
14.6%
Social
7.9%
Paid
0.9%

Headcount Trend

Current headcount: ~21.6K

Marketing Team

Marketing Team Size
2,729 (13% of company)
Median Career Experience
14 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
3

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