Brand Manager

Responsibilities

• Pulls and analyzes IRI data to garner actionable insights
• Oversees and understands brand budget and levers
• Performs ROI on tactics to understand how to invest for future
• Reviews brand P&Ls and recommends actions
• With a deep knowledge of the business and a results-driven mindset, segments and competitive landscape, the Brand Manager will leverage consumer, marketplace and customer insights and trends to support the Marketing Director in driving strategy and plans.
• Links consumer, competitive & cultural insights to drive actionable opportunities and subsequently articulates a relevant plan of action
• Draws connections between facts, ideas and situations and makes strong recommendations
• Identifies & links consumer, category & brand insights from data & observation across multiple data sets to explain and identify brand opportunities
• Clearly articulates brand equity and positioning relative to consumer and cultural insights
• Applies core marketing frameworks to set brand strategy

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of progressive brand management experience within a consumer-packaged goods (CPG) company;
• Proven experience developing and executing brand strategies, annual business plans, and innovation pipelines.
• Strong analytical experience using syndicated data sources such as Circana (IRI) and/or NielsenIQ to drive business decisions.
• Experience managing P&L performance, forecasting, budgeting, and financial analysis.
• Demonstrated success with cross-functional teams, including Sales, R&D, Supply Chain, Finance, and Operations.
• Experience leading new product launches from concept through commercialization.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent written, verbal, presentation, and communication skills.
• Proficient in Microsoft Excel and PowerPoint.

Preferred

• MBA or Master's degree in Marketing or Business Administration.
• Experience in the food manufacturing industry.
• Experience with retailer-specific marketing initiatives and commercialization.
• Knowledge of digital marketing, social media, and eCommerce marketing strategies.
• Familiarity with innovation stage-gate processes.
• Experience managing external agencies, including creative, media, and consumer research partners.
• Experience with SAP, Business Central, or similar ERP systems.