Responsibilities

• Collaborate cross-functionally to implement on-brand messaging across every touchpoint in the customer journey.
• Ensure the strategic alignment and brand consistency of every marketing activity.
• Plan and execute full-funnel marketing campaigns across various channels, including email, social media, digital advertising, print, trade shows, and events.
• Oversee and contribute to the writing and editing of engaging content for marketing materials, including emails, blog posts, brochures, websites, and social media posts.
• Own, develop, and execute a strategically aligned organic social media content calendar
• Collaborate with the sales leadership team to develop sales enablement materials, presentations, and partnerships that support lead-generation efforts.
• Augment dealer and distributor product sales by conducting co-marketing campaigns, completing dealer website audits, and providing up-to-date product descriptions and images.
• Serve as the primary point person for national account marketing, with support from the Director of Marketing.
• Monitor and analyze campaign performance using analytics tools, presenting monthly results to executive leadership and cross-functional teams.
• Conduct market research to better serve Broda’s distinct target audiences, understand the company’s competitive position, identify potential promotional partnerships, and analyze industry trends.

Requirements

• The ideal candidate will have a bachelor’s degree in Marketing, Business Management, or a related field and at least four years of experience in brand management, content marketing, or a similar role.

Preferred

• Experience with B2B marketing, dealer or distributor relationships, medical devices, or the healthcare industry is preferred.
• Strong knowledge of performance marketing, advertising strategies, and sales enablement best practices will also be valuable.
• Experience with Google Analytics, HubSpot, or a similar CRM and marketing automation platform is strongly preferred, and HubSpot certifications are a plus.

Benefits

• As a Broda team member, you’ll receive benefits through our parent company, MITY Inc.
• You’ll enjoy competitive compensation and a comprehensive benefits package, including medical, dental, vision, life insurance, 401(k) with company match, PTO, and other employee benefits.