Brand Manager

Culver City, CA (Hybrid)

$106K/yr – $130K/yrMid Level5+ years expSalaried Ft

Posted 2 months ago

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Job Summary

Own the creator, influencer, and affiliate ecosystem while shaping MeUndies social storytelling and brand activations for cross-functional campaigns.

  • Creator & influencer growth: Own and scale programs with recruitment and performance reporting.
  • Social strategy: Lead monthly channel briefs, content calendars, and brand storytelling aligned with campaigns.
  • Events and partnerships: Plan activations and partnerships that deepen engagement and boost brand reach.

Job Description

Responsibilities

  • Own and scale MeUndies' creator ecosystem
  • Lead the strategy, growth, and performance of our UGC, influencer, and affiliate programs.
  • Identify, recruit, and cultivate creator, influencer, and affiliate partnerships that expand MeUndies' reach, cultural relevance, and business impact.
  • Develop monthly creative briefs for creators and influencers, ensuring content aligns with brand priorities, seasonal campaigns, and business objectives.
  • Own the affiliate marketing roadmap, including partner recruitment, agency management, program optimization, and performance reporting.
  • Drive social strategy and brand storytelling
  • Own the monthly social media strategy and content planning process, developing channel briefs and content calendars aligned with campaign objectives, key business moments, and brand priorities.
  • Partner closely with the Social Media Coordinator to ensure seamless execution while providing strategic direction, feedback, and support.
  • Stay ahead of consumer trends, cultural moments, and emerging platforms, proactively identifying opportunities for MeUndies to show up in relevant and impactful ways.
  • Lead brand activations and cross-functional initiatives

Requirements

  • 5+ years of experience in brand marketing, social media, influencer marketing, affiliate marketing, partnerships, or a related field.
  • Proven experience building and managing creator, influencer, affiliate, or social programs that drive measurable business results.
  • Experience planning and executing successful brand events, partnerships, or experiential activations.
  • Strong understanding of social platforms, creator marketing, and digital consumer behavior.
  • Exceptional project management and cross-functional leadership skills.
  • Experience developing creative briefs and translating business objectives into compelling consumer-facing programs.
  • Strong analytical skills and the ability to turn performance data into actionable insights.
  • Excellent communication, presentation, and stakeholder management skills.

Preferred

  • You have a strong bias for action and a reputation for making things happen.
  • You don't wait for direction—you identify opportunities, develop solutions, and drive execution.
  • You thrive in ambiguity and can create structure where none exists.
  • You hold yourself accountable for outcomes, not just deliverables.
  • You are naturally curious, highly resourceful, and constantly looking for ways to improve performance.
  • You have a track record of leading initiatives that created outsized impact relative to your role or resources.

Benefits

  • discretionary annual bonuses
  • generous parental leave
  • a 401k
  • fantastic health benefits
  • open time off
  • catered lunches every in-office day
  • holiday parties
  • off-sites
  • happy hours
  • annual retreat
MeUndies logo

MeUndies

3.1 Glassdoor

MeUndies disrupted the $110B underwear industry when it launched the first online underwear subscription model in 2011. Founder Jonathan Shokrian identified a market gap during his own shopping experience. Nothing about underwear shopping was enjoyable - other brands were hyper-sexualized, overcomplicated, uncomfortable and inconvenient. He recognized that no one in the industry was offering their customers the experience that modern consumers expect. Jonathan started MeUndies to provide a fun and simple offering with a relentless emphasis on quality and service.Unlike many startup peers, MeUndies has seen tremendous success achieving profitability with double-digit YoY growth since. To date it has sold over 23M pairs of underwear in all 50 states and in 37 countries around the world. MeUndies offers both men’s and women’s underwear as well as socks, bralettes and loungewear.

Founded in 2011
Culver City, California, USA
93 employees (22 in marketing)
50% recommend to a friend
28% CEO approval

Traffic Signals

Monthly Visitors
1.9M
Monthly Google Ads Budget
$72.6K
Traffic Source Mix
Search
28.4%
Direct
58.6%
Referral
3.3%
Social
8.7%
Paid
0.9%

Headcount Trend

Current headcount: ~93

Marketing Team

Marketing Team Size
15 (16% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$50.4M
Last Raise
$40M
Series C, 5 years ago

Funding History

  • Nov 2020
    Series C • $40M
  • Sep 2015
    Series B • $9M
  • Nov 2013
    Angel • $1M

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