Brand Manager, Melissa & Doug

Wilton, CT (Hybrid)

$100K/yr – $120K/yrMid LevelFull time

Posted 4 weeks ago

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Job Summary

Own the end to end product innovation cycle with a focus on turning consumer insights into new offerings, cross functional execution through stage gates, and leadership-ready strategy.

  • Innovation ownership: ideation to launch with business case, market research, pricing, and sell-in
  • Portfolio and analytics: track KPIs, manage line planning and SKU rationalization, forecast profitability
  • Strategic storytelling: translate trends and white space into concepts and drive commercialization through teams

Job Description

  • Lead and manage innovation initiatives from ideation through launch; responsible for execution of projects including business case development, market research, pricing, forecasting and customer sell-in
  • Help to manage P&L including forecasting, pricing, costing and profitability analysis in order to achieve brand financial goals
  • Develop and execute new product plans, including assortments, variations, channel segmentation and packaging
  • Utilize consumer insights to deliver new concepts that will drive incremental growth
  • Help define white space opportunities and innovative solutions to improve at the customer, category and SKU level
  • Track KPIs to identify opportunities and integrate into product plans
  • Help to manage cross-functional teams throughout stage gate and commercialization processes
  • Present brand innovation strategies to senior leadership, based on market trends, competitor insights, and brand learnings
  • Regularly perform industry trend analysis to identify and consolidate white space opportunities
  • Help to manage sku rationalization process and wholistic line planning
Spin Master logo

Spin Master

Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company, creating exceptional play experiences across its three creative centres: Toys, Entertainment and Digital Games. With worldwide toy distribution, Spin Master is best known for award-winning brands including PAW Patrol®, Melissa & Doug®, Bakugan® and Rubik's® Cube, and is the global toy licensee for other iconic properties. Through its in-house entertainment studio, the company creates and produces captivating multiplatform content including powerhouse preschool franchise PAW Patrol, along with other original shows, short-form series and feature films. With an established presence in digital games anchored by Toca Boca® and PiknikTM, Spin Master engages 60 million active users monthly in open-ended, creative and safe play. With 29 offices spanning nearly 20 countries, Spin Master employs more than 2,500 team members globally.

Founded in 1994
Toronto, Ontario, CAN
3.1K employees (830 in marketing)