Responsibilities

• Own day-to-day execution of all marketing initiatives across digital, email, influencer, PR, events, partnerships, and out-of-home advertising
• Build and maintain a centralized marketing calendar and execution tracker with corresponding KPIs
• Ensure all campaigns are delivered on time with clearly defined milestones and ownership
• Coordinate across internal teams and external vendors to drive execution forward
• Identify gaps, delays, or risks early and proactively resolve or escalate
• Own intake of all marketing requests from leadership and stakeholders
• Translate high-level direction into clear, actionable creative briefs
• Ensure all necessary inputs (copy, assets, references, specs, deadlines) are gathered before work begins
• Serve as the primary liaison between business strategy and creative execution
• Eliminate ambiguity so creative teams can execute efficiently with minimal revisions
• Manage the approval across key stakeholders that include leadership, legal and location leads
• Act as the single source of truth for all marketing initiatives
• Ensure all stakeholders have access to accurate, up-to-date information
• Maintain organized documentation across campaigns, timelines, and assets
• Proactively identify missing information and close gaps before they impact execution
• Prepare agendas and lead weekly marketing syncs and project check-ins
• Capture clear notes, decisions, and action items
• Assign ownership and ensure follow-through across teams
• Track outstanding tasks and proactively follow up to maintain momentum
• Coordinate production of printed and physical marketing materials (in-store, events, out-of-home)

Requirements

• 4–6+ years in marketing operations, project management, or brand management
• Experience in consumer-facing, service-based businesses (wellness, fitness, beauty, hospitality, or med spa preferred)
• Exceptionally detail-oriented with strong organizational skills
• Proven ability to manage multiple workstreams and stakeholders simultaneously
• Strong experience working closely with creative teams (design, content, production)
• Analytical and KPI-driven, with comfort tracking performance metrics
• Proactive communicator who anticipates needs and solves problems before they arise
• Comfortable operating in a fast-moving, high-growth environment

Preferred

• Experience in consumer-facing, service-based businesses (wellness, fitness, beauty, hospitality, or med spa preferred)
• Exceptional detail-orientation with strong organizational skills
• Ability to manage multiple workstreams and stakeholders simultaneously
• Strong experience working closely with creative teams (design, content, production)
• Analytical and KPI-driven, with comfort tracking performance metrics
• Proactive communicator who anticipates needs and solves problems before they arise
• Comfortable operating in a fast-moving, high-growth environment