Brand Manager

Coppell, TX (On-site)

$95K/yr – $120K/yrMid Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own end-to-end brand calendar programs from concept to execution, coordinating cross-functional teams, agencies, and media to meet sales goals and launches.

  • Lead calendar strategy and value platform development
  • Coordinate cross-functional teams and agency partnerships
  • Monitor KPIs and optimize promotional activities

Job Description

Responsibilities

  • Create calendar primary messaging windows to deliver upon brand sales goals by meeting consumer needs.
  • Manage multiple 360° calendar campaigns, key activations and ad hoc programs meeting key deadlines for project success including timelines, briefs, cross functional alignment, PR, creative reviews, shoots, merchandising and results.
  • Brief and lead external agencies and partners from planning to execution.
  • Assist in defining the value platform portion of the calendar through concept screeners, while executing value programs end-to-end
  • Route and manage press releases for programs, products and other to earn owned media on key calendar initiatives.
  • Manage photo shoot timelines and logistics; attend shoots to ensure alignment with campaign objectives and brand standards.
  • Manage new product rollouts, including cross-functional coordination and channel plan execution.
  • Partner with the Culinary team to develop and launch limited-time offers (LTO’s), leading rollout execution including channel planning, POP development, meeting deadlines, developing timelines and cross-functional alignment.
  • Support menu launches from a brand perspective, ensuring cohesive messaging and effective channel plan execution.
  • Manage budget period close and reconciliation process in partnership with Accounting/Finance and the Marketing team.

Requirements

  • Bachelor’s degree in marketing, business, communications, or a related field
  • 5+ years of overall brand/marketing experience
  • Restaurant industry experience strongly preferred
  • Strategic thinker with excellent communication & presentation skills – able to articulate the brand POV and gain alignment across the organization.
  • Strong creative nature & ability to deliver creative feedback rooted in strategy.
  • Expert collaboration skills with cross-functional teams (IT, Finance, Ops, Data Analytics, Legal, Culinary teams), external partners and ability to manage up to internal leadership stakeholders.
  • Experience managing agency relationships, contracts & budgets.
  • Business acumen – understanding of how to build a calendar strategy to deliver against short- & long-term sales goals.
  • Proven ability to monitor brand promo performance and track KPIs for optimizations and future learnings.
  • Fun Seeker – after all its games, activities & food!

Benefits

  • Exclusive discounts on food and games at D&B & Main Event
  • Paid Time Off (PTO) that increases with tenure
  • 11 Company Holidays (Including your Birthday) & 2 Floating Holidays per year
  • Medical, dental, vision and voluntary benefits
  • Part Time/Full Time benefits available
  • Sub Benefits:
  • Livongo and Telehealth benefits
  • 401k with company match following 6 months of employment
  • Buster’s Legacy Fund (Supports Team Members during difficult Times)
  • Employee Assistance Program (EAP) Offerings
Main Event logo

Main Event

Founded in 1998, Dallas-based Main Event Entertainment is rapidly growing, currently with 64 centers across the United States and new centers in the pipeline for continued expansion. Serving more than 20 million guests annually, Main Event is the perfect place for families, young adults, and groups of all ages to have active FUN together. In June of 2022, Main Event became a part of the Dave and Buster’s family of brands. For more information, visit DaveandBusters.com

Founded in 1998
Coppell, Texas, USA
3.6K employees (289 in marketing)

Traffic Signals

Monthly Visitors
722.9K
Monthly Google Ads Budget
$10.4K
Traffic Source Mix
Search
55.1%
Direct
37.3%
Referral
5.9%
Social
0.7%
Paid
0.8%

Headcount Trend

Current headcount: ~3.7K

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

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