Brand Manager - Live Content and Seasonal Marketing

San Mateo, CA (Hybrid)

$127K/yr – $190K/yrSenior Level5+ years expFull time

Posted 10 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the integrated live content marketing calendar for MLB The Show and drive lifecycle engagement by coordinating marketing across seasonal content, events, and post-launch plans.

Lead the live content strategy and cadence with cross-functional teams
Develop player engagement across the customer lifecycle and onboarding improvements
Own paid media strategy for live-service initiatives and integration with content and product beats

Job Description

Responsibilities

Live Content Strategy • Own the integrated live content marketing calendar across MLB The Show.
Develop marketing strategies supporting seasonal content, roster updates, content programs, special events, and major baseball moments.
Partner with development, product, and content teams to align marketing opportunities with the live content roadmap to ensure consistent content cadence that drives sustained engagement across the lifecycle.
Customer Engagement & Lifecycle Marketing • Develop player engagement strategies across the customer lifecycle.
Identify opportunities to improve onboarding, retention, reactivation, and long-term engagement.
Partner with CRM, social, community, and owned-channel teams to execute engagement initiatives.
Partnership on the product lifecycle and post launch promo strategy and schedule
Paid Media • Lead paid media strategy for live service initiatives, parntering with media teams to define targeting, messaging, budget allocation, and channel mix.
Optimize performance across acquisition and reactivation (ROAS, CPA, conversion).
Ensure paid media is integrated with lifecycle, content, and product beats.

Requirements

5+ years of experience in gaming, sports marketing, brand marketing, product marketing, lifecycle marketing, or related disciplines.
Demonstrated knowledge of MLB The Show and its game modes, content structure, and player community.
Strong passion for baseball and familiarity with Major League Baseball players, teams, storylines, and season structure.
Experience supporting live-service video games, ongoing content programs, and customer engagement initiatives.
Strong analytical mindset and comfort working with data.
Excellent communication and stakeholder management skills.

Preferred

Experience with player retention, CRM, or lifecycle marketing programs.
Experience working with sports, entertainment, or gaming communities.
Experience partnering with analytics and community teams to inform marketing decisions.

Benefits

top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package.