Responsibilities

• Serve as a key day-to-day partner for U.S. retail accounts, supporting strong retailer relationships and ongoing account growth
• Lead the development and execution of retailer-specific marketing plans that drive awareness, conversion, and sell-through
• Partner closely with retailers on merchandising programs, seasonal campaigns, promotional events, sampling initiatives, and in-store activations
• Support retail presentations, launch meetings, business reviews, and sell-in materials for key accounts
• Drive best-in-class retail execution across fixtures, endcaps, displays, POS materials, education programs, and shopper marketing initiatives
• Develop retailer training tools and educational materials to increase associate advocacy and product knowledge
• Execute sampling, GWP, discovery, and trial-driving programs that support customer acquisition and conversion
• Monitor retail performance and identify opportunities to improve productivity, visibility, and brand impact at shelf
• Ownership of the Lanolips North America P&L, including management of annual sales, marketing, and promotional budgets.
• Develop, manage, and track annual A&P budgets, ensuring investments align with brand priorities and growth objectives.