Brand Marketing Specialist (Remote)
Aeroflow Health
Asheville, NC (Remote)
In-houseMid level3+ years exp.
12 hrs ago
Brand Manager
New York City, NY (Hybrid)
Salary Not AvailableMid Level5+ years expContract
Posted 2 months ago
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Job Summary
Own the retail marketing engine for a prestige beauty brand, aligning with national partners to boost sell-through, in-store education, and fast campaign launches across merchandising, sampling, and activation channels.
- Retail Execution: Own in-store programs, displays, and shopper marketing with partner merchandising and seasonal campaigns.
- Partnership & Activation: Build retailer-specific plans, training tools for associates, and co-branded events to drive conversion.
- Omnichannel Campaigns: Coordinate launches across PR, influencer, social, and paid media to amplify campaigns with retailers.
Job Description
Responsibilities
- Lead Retail Marketing and Retailer Success
- Lead the development and execution of retail marketing strategies that drive awareness, conversion, and sales growth across key retail partners
- Partner closely with retailers to execute impactful merchandising programs, seasonal campaigns, promotional events, sampling initiatives, and in-store activations
- Develop retailer-specific marketing plans designed to increase sell-through, productivity, and brand visibility
- Drive best-in-class retail execution across fixtures, endcaps, displays, educational programs, and shopper marketing initiatives
- Manage retail launch calendars, presentations, marketing assets, and promotional planning
- Develop engaging retailer training programs and educational tools to increase associate advocacy and product knowledge
- Execute sampling, discovery, GWP, and trial-driving initiatives that support customer acquisition and conversion
- Monitor retail performance and identify opportunities to optimize sales, distribution, and marketing effectiveness
- Support the development and execution of integrated annual marketing plans across North America
LANOLIPS
LANOLIPSThe #1 iconic Australian lanolin company A humble sheep farm in South Australia is where our Lanolips creator, Kirsten Carriol, first discovered the inspiration for Lanolips. She set out to create an ultra-pure medical grade lanolin that was nourishing, comfortable and gave a glossy finish. Today, Lanolips is a multi award-winning brand that is loved throughout the world.
Traffic Signals
Monthly Visitors
59.7K
Monthly Google Ads Budget
$251
Traffic Source Mix
Search
43%
Direct
44.4%
Referral
2.8%
Social
7.7%
Paid
2%
Headcount Trend
Current headcount: ~17
Marketing Team
Marketing Team Size
7 (41% of company)
Funding
Last Raise
Private Equity, 4 years ago
Funding History
- Mar 2022Private Equity
