Responsibilities

• Develop and execute integrated BTL programs that support brand priorities and drive in-market impact.
• Translate brand strategy into scalable trade programs in partnership with COE Trade and Sales.
• Support to build annual marketing calendars aligning brand initiatives, sales priorities, and distributor programming.
• Develop sell-in materials, activation toolkits, and promotional assets to support key initiatives.
• Monitor distribution, display support, and velocity performance to optimize programming.
• Identify and develop partnership and sponsorship opportunities aligned with Korbel’s brand positioning and commercial objectives.
• Lead planning and execution of select events, sponsorships, and experiential activations.
• Manage vendor relationships, contracts, and execution timelines.
• Ensure all activations align with brand standards, compliance requirements, and budget parameters.
• Deliver post-program recaps including ROI analysis and performance insights.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 5–7 years of experience in brand management, CPG marketing, or beverage industry.
• Demonstrated experience developing and executing trade or BTL programs.
• Experience managing marketing budgets and tracking ROI.
• Exposure to innovation launches and cross-functional commercialization.
• Strong analytical, organizational, and project management skills.
• Ability to balance structured execution with creative problem-solving.
• Willingness to travel for market visits and key activations as needed.

Preferred

• Brand-first thinker with strong commercial instincts.
• Highly organized and detail-oriented with disciplined follow-through.
• Comfortable working cross-functionally
• Analytical mindset with ability to translate data into action.
• Creative streak with ability to generate activation ideas grounded in brand strategy.

Benefits

• Medical, Dental, Vision plans
• Matching 401(k)
• Generous PTO (Paid Time Off)
• Short and long-term disability
• Many more...