BRAND MANAGER (Klass Vida) at Klass Time LTD | Houston, TX

Klass Time LTD

BRAND MANAGER (Klass Vida)

Houston, TX (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive the Klass Vida brand by owning the annual marketing plan, leading a 360-marketing program, and guiding product/portfolio decisions.

Own end-to-end brand strategy and annual plan execution across channels.
Must-have: 5+ years in brand management in CPG, with cross-functional project leadership.
Standout: Proven ability to launch products and optimize ROI with R&D and agencies.

Job Description

Responsibilities

Strategic Growth: Develop and execute the annual marketing plan for Klass Vida, ensuring alignment with long-term corporate objectives.
Communication Plan Leadership: Execute the 360-marketing plan, driving high-impact digital campaigns, defining content pillars and key partnerships to expand the brand's reach and brand engagement, working closely with the Digital Marketing & Events Coordinator.
Performance & Analytics: Track, deep dive and report on key brand metrics, providing data-driven recommendations to optimize performance and ROI (Sell in, Sell out, market share, distribution and competitive analysis). Owns brand budget with full accountability ensuring optimization for maximum ROI and accomplishment versus plan.
Portfolio Management: Evaluate and implement improvements for the brand portfolio (launch, fix, delist). Collaborate directly with R&D and plant teams to guide product innovation and the development of new SKUs.
Develops key connections with internal and external stakeholders to foster brand growth. Build close partnership with the commercial team for market development and enhanced market share. Guide and collaborate closely with the Digital Marketing & Events Coordinator and Marketing Assistant while leverage on external agencies to achieve goals.

Requirements

Minimum 5 years’ experience in brand management positions at CPG, preferably in health & wellness or new product launches.
Proven track record of leading complex and cross-functional projects.
Ability to build a brand from the ground up and work in a fast-paced environment.
Knowledge of Syndicated data (Nielsen, Kantar, Numerator) is required.
Strong knowledge of performance digital marketing, social media algorithms, and the digital consumer journey.
Understanding of the Hispanic consumer landscape in the U.S. is highly valued.
Fully bilingual English / Spanish

Klass Time LTD

About us:At Klass Time we are leaders in the manufacturing, marketing and distribution of food and beverage brands in the markets and categories in which we participate. With a Mexican identity, our mission for the past 30 years has been to Surprise our Customers with delicious food products of the highest quality to provide them with unique experiences of OUR BRANDS.

Houston, Texas, USA

121 employees (12 in marketing)

www.klasstime.com