Brand Manager at Kiss Products | Port Washington, NY | $69K/yr – $137K/yr

Brand Manager

Port Washington, NY (On-site)

$69K/yr – $137K/yrMid Level8+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the category strategy and end-to-end GTM for beauty/fashion products, linking brand objectives to seasonal launches, retail windows, and influencer-led channels.

Category ownership: long-term strategy, white space opportunities, and cross-functional brand planning
Market intelligence: monitor competition, trends, influencers, and platform behaviors to feed planning cycles
Go-to-market: end-to-end product development to launch, with cross-functional timelines and paid digital activation

Job Description

Responsibilities

Own the long-term category strategy for the product portfolio, aligned with brand objectives, retail priorities, and market trends
Strong commercial acumen: comfortable with sell-in decks, P&L frameworks, and retail performance data
Identify white space opportunities through consumer research, competitive analysis, and trend intelligence
Build seasonal brand plans that connect product launches to cultural moments, social trends, and retail windows
Monitor competitive launches, pricing, packaging, and campaign activity to ensure ongoing differentiation and market relevance
Track beauty , Fashion and nail trends, influencer activity, and platform behaviors — feeding actionable insights back into planning cycles
Lead consumer insight synthesis in close collaboration with eCommerce, Retail, and Social teams
Drive the end-to-end product development process from concept to launch — encompassing ideation, packaging, pricing, positioning, and go-to-market planning
Manage product timelines and cross-functional alignment across R&D, packaging, sourcing, design, sales, and operations
Plan and execute paid digital campaigns in partnership with media and performance teams; define targeting, creative brief, and KPIs

Requirements

6–10 years of progressive experience in brand management, product marketing, or category strategy — preferably in beauty, fashion, personal care, or consumer goods
Proven track record developing and executing go-to-market strategies across multiple retail channels and digital platforms
Fluency in social-first marketing, influencer-driven brand building, and paid digital campaign management
Exceptional cross-functional collaboration and communication skills
Bachelor’s degree in Marketing, Business, Communications, or a related field

Preferred

Direct experience in the fashion, or beauty category
MBA or advanced degree in Business, Marketing, or a related field
Familiarity with mass and drug retail (Walmart, Target, CVS, Walgreens) go-to-market dynamics
Background in digital programs, influencer campaign planning, or creator partnerships
Experience with e-commerce content strategy, PDP optimization, or DTC brand building
Korean language proficiency (required for internal alignment)