Responsibilities

• Lead the development and execution of the annual strategic brand plan that aligns with long-term brand strategies
• Lead the development of innovative brand-building platforms and programs to support the annual brand plans
• Write clear, actionable briefs aimed at solving brand and business challenges
• Manage our agency partners to deliver the tools needed to execute the annual brand plans
• Manage Jack Flavors budget and P&L, ensuring efficient and effective allocation of resources to achieve brand and business goals
• Collaborate with cross-functional teams to drive brand growth and achieve business objectives
• Partner with the Insights Team to conduct market research, competitive analysis and consumer insights initiatives to gain a clear understanding of the consumer, competition and the category to develop actionable insights
• Partner with the Brand Manager - Media for oversight of paid & owned media: Co-lead (w/ Brand Manager - Media) and coordinate all paid and owned media channels to support annual communication and business goals, including comms brief development; remit includes paid media, influencer, email/CRM, social & website
• Guide the creation and oversight of advertising creative and content strategies to ensure the right content is on the right platform, for the right consumer, at the right time.
• Oversee media performance, measurement, and annual brand learning agendas, to ensure alignment with comms goals and drive accountability to paid & owned media investments
• Collaborate with our agency partners to create holistic communication plans across all consumer touchpoints
• Manage existing and new product line extensions, ensuring successful market entry
• Work with internal teams to optimize creative and commercial efficiencies
• Oversee the development of the Associate Brand Manager, balancing hands-on coaching with increased project ownership

Requirements

• Minimum of 7 years of experience in brand management or marketing in a consumer packaged goods environment preferably in the spirits or beverage alcohol industry with a proven track record of developing and managing brand plans.
• Demonstrated commitment and ability to lead and develop others
• Ability to inspire and lead teams to achieve goals
• Experience managing external agency partners
• Strong analytical skills and ability to turn insights into actionable goals
• Strong verbal and written communication skills

Preferred

• Preference for experience leading direct reports.

Benefits

• Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come.
• As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience.
• We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.