Responsibilities

• Brand Marketing - Strategy - create marketing and sales strategy, including three-tier sales and programs, creative development, public relations, winemaker travel, and event marketing
• Brand Marketing - Communication - develop, implement, and clearly communicate brand marketing objectives, strategies, programs, and tactics for all assigned wine brands; maintain and update all wine and brand information in Salsify; key contact for import winery partners
• Brand Marketing - Pricing – develop and maintain pricing files; sets and implements three-tier (wholesale) pricing, price programming, and manages Tradeclearance price programming approvals
• Brand Marketing - Product – responsible for managing inventory levels and product mix
• Brand Marketing - Brand standards – Implement winery partner brand standards to provide consistent messaging, imagery, and quality cues
• Brand Marketing - Work with outside agencies to manage marketing materials to brand standards
• Brand Marketing - Promotion –develop trade promotions and marketing programs that drive sales within established annual budget
• Brand Marketing - Events – works with sales team and winery partners on market work - winemaker dinners, distributor training, new product launches, and trade shows
• Brand Marketing - Reporting - prepare and present regular business reviews for import partners
• Portfolio Planning - Planning process - creates wholesale brand plan consistent w/sales objectives; conduct category/brand/competitive set analysis to support strategic planning process

Requirements

• Five years of work experience with three years in the wine industry
• Advanced financial acumen with a track record of market analysis, budget management, and strategic planning
• Strong strategic skills with the ability to manage and prioritize multiple tasks in a fast-paced, entrepreneurial environment
• Advanced proficiency with Microsoft 365 Office applications (Excel, Word, and PowerPoint, etc.) to create thorough and clear analyses and persuasive presentations and recommendations
• Ability to perform basic business and wine industry computations such as currency exchange rates, discounts, commissions, and margins
• Demonstrated analytical skills with experience in forecasting and marketing research

Preferred

• Knowledge of 3-tier distribution system a plus
• Bachelor’s Degree with course work in business/marketing or equivalent experience a plus
• Strong people skills and intellectual curiosity are preferred
• Experience with Adobe Suite preferred