Responsibilities

• Identify strategic category, brand, or channel opportunities that expand portfolio.
• Mine market, competitive, & trends landscape to identify consumer/channel insights.
• Identify big knowledge gaps and translate learning objectives into learnings plan with the Insights team.
• Weave insights and market information to uncover strategically-aligned opportunities.
• Influence the evolution of new product pipeline to ladder to company’s strategic priorities.
• Identify assumptions and needs to build insight-driven propositions.
• Develop business propositions to enable delivery of annual and strategic plan sales and profitability objectives.
• Collaborate with cross-functionals to develop platform and initiative business cases.
• Analyze data from a wide variety of sources to develop effective business plans; including competitive analysis, pricing analysis, and estimating distribution and volume builds.
• Develop storytelling narratives to inspire and build confidence of leadership, rally project teams, and influence and assess innovation pipeline health.
• Create responsive learning plans to uncover consumer learnings to discover white spaces, assess and validate product concepts, and define product benefits and guardrails.
• Utilize stage-gates process for commercialization and get launch-ready.
• Prepare platform projects for commercialization in partnership with functional experts and cross-division partners, (e.g. Project Management Office, Marketing, R&D, Operations, Finance, Sales, Consumer Insights, Manufacturing, and Supply Chain).
• Identify key assumptions to drive profitable opportunities.
• Comfort with budgeting, forecasting, P&L analysis, and data analysis to develop new products.
• Develop collaborative inputs to feed P&L around pricing, trade, distribution & volume builds to meet revenue & profitability targets with Finance, Brand, and Sales.
• Develop, recommend, align stakeholders to pipeline recommendations.

Requirements

• Bachelor’s Degree in Marketing, Business Administration or similar fields required
• MBA in Marketing or related field strongly preferred
• Minimum of 5+ years of relevant Marketing and/or innovation experience
• Experience with innovation, marketing, and commercialization processes in consumer-packaged goods
• Experience in the food industry, innovation consultancy, or within private companies is beneficial
• Able to travel as business needs require; minimally 10% of the time
• Strong Business and Analytical Acumen - Competency using IRI/Nielsen data POS, and Panel data
• Comfort with Financial Analysis, e.g. P&Ls, Costing, Pricing, & Promotional Strategies
• Ability to organize self and structures work to meet deadlines with minimal supervision

Preferred

• MBA in Marketing or related field strongly preferred
• Experience in the food industry, innovation consultancy, or within private companies is beneficial

Benefits

• Benefits: We are proud to offer generous benefits including comprehensive medical, dental, and vision insurance (starting at $60/month for employee-only coverage on the PPO Plan or starting at $30/month for employee-only coverage on the HDHP), 401(K) matching, 3 weeks of paid vacation, 10 paid holidays, 1 paid personal holiday, company provided life insurance and disability insurance, flexible spending account, healthcare saving account, voluntary accident insurance, voluntary critical illness insurance, and tuition reimbursement.