Brand Manager, Innovation at Hain Celestial | USA | $96K/yr – $135K/yr

Brand Manager, Innovation

USA (Remote)

$96K/yr – $135K/yrMid Level5+ years exp

Posted 4 months ago

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Job Summary

Drive innovation leadership for a CPG brand, turning consumer insights into viable products and a balanced, multi-year pipeline.

Lead strategy, opportunity identification, and cross-functional execution from concept to launch.
Must-have: 5+ years in CPG with 2+ years in Brand Management focused on Innovation.
Standout: Ability to translate insights into market-ready propositions and prioritized portfolios.

Job Description

Responsibilities

Innovation Strategy & Opportunity Identification: Identify whitespace opportunities and emerging consumer needs through analysis of category trends, consumer insights, and competitive landscapes.
Translate enterprise growth strategies into clear innovation and renovation territories that expand brand relevance and portfolio growth
Monitor evolving consumer behaviors, macro trends, and competitive activity to uncover new areas for innovation and brand expansion.
Develop strategic opportunity areas that guide future innovation platforms and product development initiatives
Concept Development & Ideation: Lead the development of innovative product concepts that address unmet consumer needs and support portfolio growth. Translate consumer insights and data into compelling product propositions and innovation platforms.
Facilitate ideation sessions and collaborate with cross-functional partners to generate and refine breakthrough ideas.
Build strong project charters that clearly articulate consumer value, brand fit, and commercial potential including proforma P&L that proves financial guardrails and viability
Consumer Validation & Market Learning: Develop learning plans to validate innovation concepts through consumer research, concept testing, and product feedback.
Partner with Insights team to design and execute research that informs concept refinement and prioritization. Translate research findings into actionable recommendations that strengthen product propositions and support decision making.
Pipeline & Portfolio Management: Contribute to the development and maintenance of a multi-year innovation pipeline aligned with strategic growth priorities.

Requirements

Minimum 5 years work experience within the Consumer-Packaged Goods Industry with a minimum of 2 years' experience in Brand Management with a focus in Innovation (developing and commercializing new products and platforms).
Bachelor's degree in Marketing, Business, or related field.