Responsibilities

• As the Brand Manager - Innovation you will Identify emerging consumer needs and drive product incubation.
• Responsibilities include translating insights into bold innovation platforms, crafting value propositions, and partnering cross-functionally with R&D, Sales, Finance and supply chain to commercialize new products and execute go-to-market plans.
• Innovation Strategy: Identify strong ideas for the innovation funnel and build conviction around them, covering design, pricing strategy, and financial modeling.
• Cross-Functional Leadership: Partner with R&D, manufacturing, sourcing, and finance to bring new, executable ideas to market.
• Consumer & Market Analysis: Analyze category dynamics, shopper behavior, and the competitive landscape to refine concepts and accelerate growth.
• Go-to-Market (GTM) Execution: Build GTM plans for new product launches and oversee packaging, claim development, and advertising

Requirements

• Industry Experience: Minimum of 3 years in packaged goods industry with experience in launching & scaling new products
• Brand and/or innovation experience
• Track record of thinking-out-of-the-box, driving innovation and launching successful initiatives
• Digitally Savvy and proficient in design thinking and agile methodologies.
• Strong analytical skills and data-driven mindset.
• Education: Bachelor’s degree in business, marketing, engineering or a related field.

Benefits

• robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and more.