Responsibilities

• Brand Plan Development
• Support development of a plan that achieves company targets. This will include, but is not limited to, advertising, promotions, and research. Must be able to work collaboratively with agencies/vendors and internal resources to drive superior market results.
• Social & PR Leadership
• Manage social media strategy, content development, and measurement; lead PR activations including influencer/creator relationships, partnerships, and events.
• Owned Channels
• Lead updates to brand website; serve as brand lead for ecommerce content updates
• Program management and execution
• Manage the day-to-day logistics of the brand programs including consumer promotions and other activations. Owns timeline management, budget, and program analysis.
• New product development
• Support innovation launch readiness, retail sell-in and post-launch tracking.
• Market Analysis
• Own consumption-based data analysis for the brand. Provide insight and support to the enterprise to better understand market trends and dynamics. Also, identify opportunities in markets where there are unmet needs.
• Business Forecasting/Results
• Owns brand A&P management and forecast. Supports volume forecasting, in partnership with brand director, sales, finance and demand planning to generate accurate volume forecasts.
• Sales
• Partner with the sales organization to develop presentation materials for retailer presentations using category management best practices.
• Cross-Functional Collaboration
• Work with Regulatory, Legal, Medical, and Supply Chain teams to ensure compliant and effective execution.
• Agency Management
• Lead relationships with external agencies across social, PR, and consumer promotions.

Requirements

• Bachelor’s degree or MBA in Marketing or equivalent work experience.
• Minimum 5 years of related work experience.
• Social media fluency - Deep knowledge of and experience in social media, creator partnerships and social commerce.
• Intellectual curiosity – interest in and desire to continuously learn. Seeks out new information independently, and leverages to solve business challenges.
• Strategic Leadership - ability to drive both short and long-term brand growth and profitability.
• Analytical - ability to convert analysis into insights, sustainable strategies, and actionable plans.
• Superior Critical Thinking and Problem Solving - resourceful at achieving objectives/ results despite obstacles. Able to sort through complex data to identify the core issues and develop a plan of action to resolve them.
• Strong communication and influence skills – clear, concise, and persuasive in style. Leads thinking of both marketing and cross-functional counterparts and agencies. Ability to build strong relationships with agency, cross-functional teams, and vendors.
• Energized by an entrepreneurial environment – not afraid to do things themselves to get things done. Comfortable making decisions with limited information and resources. Self-reliant/proactive and has a pioneering spirit. Takes initiative and follows-through on commitments to achieve results.
• Travel: 5% ability to travel via car, plane, rail.