Responsibilities

• The Brand Manager plays a key role in advancing the brand strategy and achieving marketing objectives for growth across product segments.
• This role works closely with product management, Martech, creative and media to coordinate comprehensive marketing activation plans.
• This person works with both internal and external agency partners to develop holistic marketing campaigns across paid and owned channels.
• This person is a champion of the consumer and applies those insights and input from sales and analytics toward developing and executing effective programs.
• Develop a deep understanding of the consumer segments, channel partners and product to drive brand, commercialization and campaign strategy.
• Lead strategic commercialization planning for priority product launches, translating global brand, product and business objectives into clear go-to-market plans across dealer, retail, ecommerce, Pro and residential channels.
• Ability to craft a well-written brief founded on channel and user insights with clear objectives and deliverables
• Develop clear product and category narratives that differentiate the brand, support premium positioning and help sales teams communicate value to dealers, retailers, Pros and consumers.
• Lead cross-functional UX projects related to web/app improvements, DIY installation or Pro sales enablement, marketing automation and the purchase journey.
• Develop internal and external communication materials (i.e. sell sheets, product launch guides, web content, sales and event materials, FAQs)

Requirements

• Bachelors Degree
• 5+ years marketing experience (preferably in marketing for consumer products)
• Detail Oriented and Organized for effective project management
• Strong management skills with ability to balance priorities and timelines
• Proven communication skills, both written and oral
• Proven ability to influence cross-functional and senior sales stakeholders in a matrixed organization, with experience turning brand strategy, product positioning and market insights into successful commercial launch plans.
• Travel is up to 15%