Harrow, Inc.

Brand Manager

USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 months ago

Job Summary

Drive ophthalmic marketing programs across HCP and non-personal channels to support KOL engagement, congress activities, and speaker programs.

  • Own integrated campaigns across personal and non-personal channels (digital, email, media) from planning through execution.
  • Must-have: 3-6 years in healthcare/pharma marketing with HCP and KOL exposure.
  • Standout: Experience coordinating with agencies and cross-functional teams to hit timelines and budget targets.

Job Description

Responsibilities

  • Execute integrated marketing campaigns across personal (sales force) and non-personal (digital, email, media) channels
  • Develop HCP campaigns, promotional materials, and educational programs
  • Support speaker bureau programs, peer-to-peer initiatives, and KOL engagement
  • Plan and execute congress presence and HCP marketing activities
  • Partner with agencies to deliver campaigns on time and within budget
  • Manage promotional materials, inventory, and field-facing tools
  • Collaborate with sales to ensure strong field pull-through and alignment
  • Support promotional review with legal, regulatory, and medical teams
  • Track campaign performance and optimize based on insights

Requirements

  • Bachelor’s degree required, MBA preferred
  • 3-6 years of healthcare/pharma marketing experience
  • Experience with HCP marketing, including personal and non-personal promotion
  • Exposure to speaker programs, congresses, and professional education
  • Strong project management and cross-functional collaboration skills
  • Familiarity with regulated marketing environments and promotional review process

Preferred

  • Ophthalmology or specialty pharma experience
  • Experience working with field teams and KOL engagement

Brand Manager

Harrow, Inc. · USA · Remote