Brand Manager

Responsibilities

• Develop and maintain a strong and cohesive brand identity for the restaurant, ensuring consistency across all touchpoints, including menus, signage, online presence, in store decor and marketing materials.
• Formulate and implement long-term brand strategies that align with the restaurant's values, target audience, and business objectives.
• Plan, execute, and oversee marketing campaigns to promote the restaurant, seasonal menus, special events, and promotions. Collaborate with the social media team to create compelling content.
• Manage and enhance the restaurant groups online presence, including the official website and social media channels. Develop engaging content and monitor online reviews to maintain a positive brand image.
• Increase and grow SEO traffic to restaurant groups, review Google Analytics for ad reporting & monitor all website traffic analytics.
• Develop strategies to engage and build a loyal customer base. Gather customer feedback, and analyze data to enhance the customer experience.
• Identify and pursue strategic partnerships and collaborations that align with the restaurant's brand and values.
• Manage and enhance the restaurant groups merchandise. Provide merchandise sales updates, new asset suggestions, update merch selling platforms and manage inventory.
• Stay informed about industry trends, competitor activities, and customer preferences. Use market research to inform branding and marketing strategies.

Requirements

• Proven experience as a Brand Manager, preferably in the restaurant or hospitality industry.
• Strong understanding of branding principles and marketing strategies.
• Strong understanding of social media platforms and emerging trends.
• Creative flair and a passion for culinary experiences.
• Excellent creative and analytical skills.
• Proficient in digital marketing and social media management.
• Exceptional communication and interpersonal skills.
• Ability to work collaboratively with cross-functional teams.
• Multitasking and analytical skills.
• Minimum 2 years of experience

Nice to Have

• Bachelor's degree in Marketing, Business, or a related fields
• Graphic Design experience

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance
• Paid Time Off
• Dining Discounts