Brand Manager at Epoch Lacrosse | Detroit, MI

Epoch Lacrosse

Brand Manager

Detroit, MI (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive Epoch Sports brand strategy and execution across channels to grow engagement and sales.

Must-have: 3–5 years in brand management or digital marketing in consumer products or sports.
Standout: Own multi-channel campaigns and short-form video content (Reels/TikTok).
Focus: Brand strategy, social media, and influencer/ambassador management.

Job Description

Responsibilities

Brand Strategy and Management: Develop, own, and execute the overall Epoch Sports brand strategy across all touchpoints
Ensure consistent brand identity and messaging across digital, retail, event, and product channels
Translate the company’s mission, values, and unique position into brand campaigns that resonate with diverse customer segments
Marketing Campaigns: Lead the creation and rollout of marketing campaigns for product launches, seasonal collections, partnerships, and events
Collaborate with internal teams (product, sales, creative) and external partners (agencies, influencers) to drive marketing execution
Monitor and report on campaign KPIs, customer engagement, and ROI
Social Media Management: Own Epoch Sports’ presence across all social platforms (Instagram, TikTok, X, Facebook, YouTube, Threads, etc.)
Develop and execute the content calendar to engage target audiences, build community, and drive traffic and sales
Respond to community questions, build relationships with followers, and manage user-generated content

Requirements

Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
3–5 years’ experience in brand management, social media, or digital marketing—preferably in a consumer products or sports-focused company.
Strong understanding of brand strategy, digital marketing channels, and social media best practices.
Experience creating high-quality digital content, including short-form video (Reels/TikTok), photography, and storytelling.
Graphic design, video editing, or photography skills are a strong plus (Adobe Creative Suite, Canva, Final Cut, etc.).
Excellent communication, project management, and organizational skills.
Passion for sports, especially lacrosse or team sports culture, is highly desirable.

Preferred

Graphic design, video editing, or photography skills are a strong plus (Adobe Creative Suite, Canva, Final Cut, etc.)
Passion for sports, especially lacrosse or team sports culture, is highly desirable

Benefits

Employee discounts
Early access to gear and apparel drops
A competitive salary and benefits package

Epoch Lacrosse

About Epoch LacrosseEpoch Lacrosse is a U.S. design and technology company committed to exclusively creating the highest-performing lacrosse equipment made and manufactured in the U.S. Through its innovation lab in Minneapolis, Epoch Lacrosse incorporates high-tech practices into its production including 3D printing and utilizing carbon fiber. In addition to Epoch Lacrosse’s use of technology, the design of their shafts is leading the lacrosse industry and are growing in popularity among players.Mission Statement:Epoch Lacrosse seeks to move the game of lacrosse forward using better technology, design, engineering and manufacturing. We strive to grow our business with the same integrity and focus on technology we use to develop products while inspiring our customers.Vision Statement:Become a market share leader in the sport of lacrosse by introducing performance driven products that utilize forward thinking designs, technology and manufacturing techniques.

Founded in 2011

St Paul, Minnesota, USA

4 employees (3 in marketing)

www.epochlacrosse.com