Responsibilities

• Drive brand performance
• Engage, inspire and galvanize the organization around the brand vision, position and strategies so licensees are clear in bringing them to life in their areas of functional expertise.
• Own, in collaboration with key internal partners, the vision, position, and architecture of your brands. Leverage all brand components to drive awareness, growth and financial performance.
• Manage and coordinate brand activity across the various functions including business development, marketing, finance, legal and other functions as needed.
• Maintain brand integrity across product lines, advertising, and all other internal and external communication as it pertains to assigned brand/pillar.
• Work with the Creative team on asset development, partner presentation and pitches as well as branded support materials on a global basis.
• Oversee financial reporting for all partners, including AR and royalty tracking.
• Lead seasonal and annual forecasting to support budget achievement.
• Consolidate and organize key business development tools for licensees (i.e. product catalogs, marketing plans, sales forecasting).
• Partner closely with each licensing partner to understand respective business models and product development cycles to drive retail profitability.

Requirements

• 3+ of experience in merchandising, business development, brand marketing or licensing program management.
• Fluency in Spanish (written and verbal) — required for daily communication with Spanish-speaking brand stakeholders.
• Experience in talent management and/or brand building for talent.
• Bachelor’s degree in a relevant field or commensurate work experience.
• Proven experience in brand management, with a strong background in merchandising, fashion licensing, and global brand strategy.
• Possesses a strong understanding of how product licensing deals are identified and negotiated.
• Is experienced managing licensing deals in a variety of product categories.
• Is a great researcher who stays up-to-date on the latest trends in celebrity branding and product opportunities.
• Has a hands-on background with forecasting, budgeting, and analyzing royalty revenue data.
• Is an excellent communicator; verbal, written, and in the room.