Brand Manager, Entertainment Crackers

Responsibilities

• Set the vision: own annual plan and long range strategy for Toasteds and Carr’s, using consumer, category, competitive, and financial insights to define priorities and deliver sustainable, profitable growth.
• Monitor brand health and business performance, diagnose opportunities and risks, and convert learning into decisive action and continuous improvement
• Build and advance a consumer-led innovation and renovation pipeline, develop robust business cases, and lead cross-functional teams through commercialization and launch.
• Champion, protect and strengthen each brand’s positioning, identity, and distinctive assets while ensuring consistent, relevant execution across consumer and customer experiences.
• Strategic lead for omni-channel acceleration across total DTM crackers portfolio, partnering with digital commerce teams to strengthen online fundamentals and drive share growth.
• Support development of the DTM Cracker portfolio growth strategy by leading cross-brand initiatives, identifying whitespace opportunities, evaluating investment priorities, and translating insights into actionable business recommendations.
• Manage brand performance, portfolio choices, forecasts, budgets, and investment trade-offs in partnership with Brand leadership, Finance, Sales, Insights, Media, Supply, RD and other key functions.
• Coach and develop team members where applicable and foster a culture of ownership, collaboration, inclusion, and high standards.

Requirements

• Undergraduate degree required; MBA preferred, focus on Marketing/ Business is a plus.
• 5 years of CPG brand management, marketing, or other relevant CPG experience.
• Strong general management, analytical, and financial skills (including Nielsen/IRI and budget management).
• Demonstrated track record of building, activating, and managing brand strategy to deliver consumer and business growth.
• Demonstrated ability to leverage insights and analytics to inform investment choices, prioritize strategic objectives and maximize results.
• Proven ability to lead cross-functional teams and agency partners in a matrixed environment, aligning stakeholders and driving high-quality execution.
• Experience developing innovation pipelines and leading initiatives from insight and concept through commercialization and launch.
• Expertise with integrated marketing strategy, including optimizing across channels, guiding creative development, and managing external stakeholders
• Bias for ownership and action, with sound judgment, comfort navigating ambiguity, and the ability to move work forward at pace.

Preferred

• Passion and experience with people management is a benefit, including coaching and developing indirect team members.

Benefits

• industry competitive salary and benefits package, including company bonus.
• participation in 401k plan
• paid time off benefits
• medical and dental benefits