Responsibilities

• Own channel performance across Amazon and Walmart (1P & 3P), including annual forecasting, product pipeline management, and delivery of monthly revenue and profit targets.
• Develop and execute promotional calendars, rigorously measuring ROI to optimize performance.
• Partner across paid and organic marketing teams to manage the full digital funnel and drive channel growth.
• Support annual brand planning through data-driven insights, performance analysis, and actionable recommendations.
• Build and execute omnichannel strategies, defining clear roadmaps, positioning, and winning assortments in collaboration with marketing and product teams.
• Leverage analytics to identify growth opportunities and inform strategic decision-making.
• Oversee content development, ensuring accuracy, consistency, and alignment with brand guidelines across all digital touchpoints.
• Collaborate cross-functionally with sales, marketing, product, and external partners to align on account strategy, merchandising, and go-to-market execution.
• Lead end-to-end new product launches, including timelines, go-to-market planning, and execution with internal teams and agency partners.
• Drive innovation by identifying and developing new product opportunities from concept through commercialization.

Requirements

• Bachelor's degree or equivalent experience, MBA preferred.
• 5-10+ years of brand management experience in eCommerce with a focus on Amazon/Walmart channel management, vendor or seller central.
• Strong understanding of digital marketing, including SEO, PPC and social media.
• Experience in developing and implementing promotional calendars and measuring ROI.
• Excellent analytical skills, with the ability to leverage data to drive business decisions.
• Strong project management skills, with the ability to manage multiple initiatives simultaneously.
• Ability to work collaboratively in a fast-paced dynamic environment.
• Excellent verbal and written communication skills
• Self-starter capable of working individually and as a team member.
• Proficiency in Excel and related MS Office programs