Responsibilities

• Develop and execute a long-term social media brand strategy
• Research audience behavior, competitors, and emerging trends
• Conceptualize engaging and binge-worthy content ideas and series
• Build a consistent brand voice across platforms
• Identify and manage influencer collaborations and partnerships to expand brand reach

Requirements

• 4–6 years of relevant experience in brand building or social media stratergy
• Experience building or significantly growing a social media presence
• Strong understanding of platforms like Instagram, LinkedIn, and YouTube
• Strong storytelling, research, and creative thinking skills
• Understanding of content hooks, audience psychology, and viral formats

Preferred

• Experience as a content creator or having built your own page/channel is a big plus

Benefits

• A strategic and high-impact role in a fast-growing ed-tech company
• A culture where your ideas shape the future
• Opportunities to learn, grow, and build a category-defining company