Brand Manager - Dreambone

Missouri, USA (Hybrid)

Salary Not AvailableSenior Level7+ years expFull time

Posted 2 weeks ago

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Job Summary

Own strategic brand oversight for a high-equity pet category with cross-functional launches, margin protection, and data-driven decisions that defend market leadership.

  • Brand and portfolio management: drive annual planning, SKU rationalization, and lifecycle stewardship to protect margin and simplify complexity.
  • Go to market and DCX: align with Sales, Finance, Ops and Brand Activation to optimize launches, eCommerce assets, and in-store/online execution.

Job Description

Own the brand strategy and annual planning for the rawhide alternative portfolio, linking growth priorities to a defendable market position.

  • Responsibilities: Lead the brand planning process with strategic priorities, commercial objectives, and high-growth KPIs.
  • Responsibilities: Align launch strategies, whitespace mapping, and distribution targets with Sales, Finance, and Operations.
  • Responsibilities: Create DCX briefs with Brand Activation to drive eCommerce trial, awareness, and conversion.
  • Responsibilities: Manage lifecycle including SKU rationalization and performance tracking to protect margins.
  • Responsibilities: Collaborate with R&D, Packaging, and Supply Chain for cost-optimized, on-time product delivery.
  • Responsibilities: Support pack architecture and pricing initiatives for efficiency.
  • Responsibilities: Ensure regulatory and tariff alignment through cross-functional collaboration.
  • Responsibilities: Translate Nielsen/Numerator data into actionable insights to defend market leadership.
  • Responsibilities: Track trends in pet health and ingredients to uncover whitespace opportunities.
  • Responsibilities: Oversee consumer research, packaging testing, and sensory testing to validate concepts.
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Spectrum Brands

WE MAKE LIVING BETTER AT HOME.Spectrum Brands is a home essentials company trusted by millions of consumers around the world. We are a leading producer of pet care supplies; pest control and insect repellents; home cleaning products; shaving, grooming and personal care products; and small household appliances.Building on a long legacy from trusted brands such as DreamBone®, Tetra ®, Nature’s Miracle ®, Spectracide ®, Hot Shot® and Cutter®, Remington®, BLACK+DECKER®, and Power XL®, we deliver high-quality, reliable products. We are led by our values of Trust, Accountability and Collaboration to serve others through our common mission: We make living better at home.Our 3,000+ employees work together to serve those who trust and use our products in their homes every day. To drive sustainable organic growth, we are structured to harness our collective experience to strengthen our brands and deliver products that create value. Our customer-focused business units, which include Global Pet Care, Home & Garden, and Home & Personal Care, meet the needs of their unique category segments by building their brands, developing new products and strenghtening customer and channel relationships.Our global enabling function teams, which include IT, Supply Chain, Finance, HR, Commercial Operations, and Legal, provide enterprise-wide strategy to grow our businesses. Beyond our operations, Spectrum Brands is committed to positively impacting peoples' lives and the world around us. In every country where we operate, we uphold the highest ethical standards — within our company and the communities we serve. We believe a team with different backgrounds and ideas makes us stronger and more creative. For more information, visit spectrumbrands.com.

Founded in 2007
Middleton, Wisconsin, USA
4.5K employees (493 in marketing)