Brand Manager

San Jose, CA (Remote)

$115K/yr – $150K/yrMid Level6+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end integrated brand campaigns across channels and coordinate cross-functional teams to align with brand strategy.

  • Own end-to-end project management for multi-channel campaigns.
  • Must-have: 6+ years in brand or integrated marketing with multi-channel campaigns.
  • Standout: Collaborate with Shenzhen-based colleagues across time zones to align campaigns with product roadmap.

Job Description

Responsibilities

  • Lead end-to-end project management for integrated brand campaigns across digital, social, PR, experiential, and retail channels
  • Coordinate cross-functional teams to ensure seamless execution and alignment with brand strategy
  • Develop and maintain campaign calendars, tracking deliverables and performance against KPIs
  • Monitor campaign results and provide actionable insights for optimization
  • Serve as primary day-to-day contact for agency partners, vendors, and external collaborators
  • Manage agency briefs, timelines, and deliverables - ensuring output aligns with brand standards
  • Identify, vet, and negotiate partnerships that expand brand reach and drive affinity
  • Track partnership performance and ROI, making recommendations on continuation or optimization
  • Act as brand guardian across all touchpoints, ensuring consistency in messaging, visual identity, and tone
  • Partner with product marketing, creative, DTC, and performance teams to align campaigns with business objectives

Requirements

  • Bachelor's degree, MBA preferred
  • 6+ years of brand marketing or integrated marketing experience
  • Proven track record managing multi-channel campaigns and agency partnerships
  • Proficiency with productivity and management tools
  • Remote position; West Coast candidates preferred for alignment with leadership team.

    Benefits

    • 401(k)
    • 401(k) matching
    • Bonus based on performance
    • Paid time off

    DESIGNLIBRO INC

    5.0 Glassdoor

    Since 2019, Petlibro has designed products for the intertwined lives of pets and their people. From smart feeders with health insights to ultra-filtered automatic fountains, our award-winning products are engineered to magnify the bond between your pet and you.

    Founded in 2019
    San Jose, California, USA
    60 employees (16 in marketing)
    100% recommend to a friend

    Traffic Signals

    Monthly Visitors
    563.8K
    Monthly Google Ads Budget
    $97
    Traffic Source Mix
    Search
    39.2%
    Direct
    48.4%
    Referral
    4.9%
    Social
    5.9%
    Paid
    1.4%

    Headcount Trend

    Current headcount: ~60

    Marketing Team

    Marketing Team Size
    14 (23% of company)
    Median Career Experience
    11.5 years
    Median Tenure
    2.3 years

    Funding

    Total Funding
    $24M
    Last Raise
    Series B, 2 years ago