Drive integrated brand campaigns across digital, social, PR, experiential, and retail, owning multi-channel execution and cross-functional alignment.

• Lead end-to-end project management for integrated brand campaigns across digital, social, PR, experiential, and retail channels
• Coordinate cross-functional teams to ensure seamless execution and alignment with brand strategy
• Develop and maintain campaign calendars, tracking deliverables and performance against KPIs
• Monitor campaign results and provide actionable insights for optimization
• Serve as primary day-to-day contact for agency partners, vendors, and external collaborators
• Manage agency briefs, timelines, and deliverables - ensuring output aligns with brand standards
• Identify, vet, and negotiate partnerships that expand brand reach and drive affinity
• Track partnership performance and ROI, making recommendations on continuation or optimization
• Act as brand guardian across all touchpoints, ensuring consistency in messaging, visual identity, and tone
• Partner with product marketing, creative, DTC, and performance teams to align campaigns with business objectives