Responsibilities

• Champion all CCG D2B digital marketing needs and calendar to achieve strategic objectives
• Collaborate with key stakeholders across the CCG BU and brand marketing team to effectively implement marketing and brand strategies that drive the CCG D2B business objectives
• Support, activate and optimize B2B Digital website support within D2B website environment (i.e. Brand Skilled Trades, Industry Focus, Global Promotions, Trade Shows, Partnerships, Media, Thought Leadership, etc.)
• Lead effective business relationships with cross-functional partners and vendors to support D2B marketing initiatives
• Oversee and effectively communicate the marketing plan for the D2B site in conjunction with Brand team, marketing (email, direct response, social), D2B planning & analytics, operations, UX and merchandising teams.
• Develop and effectively manage D2B site content strategy and needs with key internal and external stakeholders to ensure coordination, budget and planning for support rollout
• Strong collaboration with D2C team to manage critical cross shopping support to drive awareness and seamless consumer journey
• Analyze, summarize and leverage key learnings to develop best practices that can be applied to future site support
• Manage all daily operations and organize future needs for CCG D2B site to ensure optimal shopping experience which includes but is not limited to; photoshoot needs, resource center content and small business insights
• Lead the development of specific D2B marketing programs such as Employee Referral Program for both current and future state needs

Requirements

• Bachelor’s degree (BS or BA) in related field or equivalent years of experience
• 6 or more years of digital marketing experience; B2B experience required
• Strong project management, analytical, verbal and written communication skills
• Experience managing multiple projects to deadline
• Demonstrated ability to collaborate with others and problem-solve in order to meet objectives
• Proficient in Adobe Analytics, Microsoft Word, Excel, PowerPoint
• Self-starter, attention to detail, team player, problem-solver
• Demonstrates an ability to collaborate with internal & external partners as necessary in order to accomplish objectives
• Demonstrates ability to manage relationships with internal and external partners
• Strong organizational skills with demonstrated ability to prioritize workload and attention to detail

Benefits

• This position offers a comprehensive suite of medical, dental, and vision insurance for associates and their dependents.
• In addition to healthcare coverage, Carhartt provides short-term and long-term disability insurance, life insurance, an employee assistance program, and a 401(k) plan with employer matching contributions.
• Employees can also benefit from paid time off and designated paid holidays.