Field Brand Ambassador
Express Flooring
Dallas, TX (On-site)
$25/hr - $30/hrIn-housePart-timeEntry level
2 hrs ago
Brand Manager, Cup Noodles
Gardena, CA
$115K/yr – $135K/yrMid Level5+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own brand strategy and P&L outcomes for a consumer-packaged goods line, turning consumer, competitive and cultural signals into action and new product ideas.
- Brand Strategy and Portfolio: define equity, positioning and annual plan with cross-functional input
- Financial Ownership: manage P&L, budgeting and ROI to shape future investments
- Cross-Functional Commercialization: lead NPD/launch work with Sales, R&D, Supply Chain and agencies to hit deadlines
Job Description
Responsibilities
- Pulls and analyzes IRI data to garner actionable insights
- Oversees and understands brand budget and levers
- Performs ROI on tactics to understand how to invest for future
- Reviews brand P&Ls and recommends actions
- With a deep knowledge of the business and a results-driven mindset, segments and competitive landscape, the Brand Manager will leverage consumer, marketplace and customer insights and trends to support the Marketing Director in driving strategy and plans.
- Links consumer, competitive & cultural insights to drive actionable opportunities and subsequently articulates a relevant plan of action
- Draws connections between facts, ideas and situations and makes strong recommendations
- Identifies & links consumer, category & brand insights from data & observation across multiple data sets to explain and identify brand opportunities
- Clearly articulates brand equity and positioning relative to consumer and cultural insights
- Applies core marketing frameworks to set brand strategy
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of progressive brand management experience within a consumer-packaged goods (CPG) company;
- Proven experience developing and executing brand strategies, annual business plans, and innovation pipelines.
- Strong analytical experience using syndicated data sources such as Circana (IRI) and/or NielsenIQ to drive business decisions.
- Experience managing P&L performance, forecasting, budgeting, and financial analysis.
- Demonstrated success with cross-functional teams, including Sales, R&D, Supply Chain, Finance, and Operations.
- Experience leading new product launches from concept through commercialization.
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
- Excellent written, verbal, presentation, and communication skills.
- Proficient in Microsoft Excel and PowerPoint.
Preferred
- MBA or Master's degree in Marketing or Business Administration.
- Experience in the food manufacturing industry.
- Experience with retailer-specific marketing initiatives and commercialization.
- Knowledge of digital marketing, social media, and eCommerce marketing strategies.
- Familiarity with innovation stage-gate processes.
- Experience managing external agencies, including creative, media, and consumer research partners.
- Experience with SAP, Business Central, or similar ERP systems.
Nissin Foods
In 1958, our founder, Momofuku Ando created the world’s first instant noodles. On a trip to the U.S. in 1966, Mr. Ando noticed Americans curiously eating forkfuls of noodles out of cups, instead of using bowls and chopsticks. With that simple observation, the worldwide Cup Noodles® phenomenon was born. Shortly after, in 1970, Nissin officially put down its roots in the U.S. In 1972, our Gardena, CA, plant started production of Top Ramen®—the first instant ramen manufactured and sold in the U.S. And ever since, Nissin Foods USA has been creating jobs, launching careers and sharing the joy of noodles with the world.
