Brand Manager

Grand Rapids, MI (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own Woosh Beauty’s brand growth through cohesive strategy, cross-functional alignment, and profitability-driven initiatives across brand, retail, and partnerships.

  • Brand & Growth: develop and execute a cohesive brand strategy that strengthens awareness and market share across consumer touchpoints.
  • Commercial & Analytics: monitor P&L, optimize revenue, gross margin, promotions, and ROI; translate sales and consumer insights into growth actions.
  • Retail & Partnerships: coordinate marketing-to-retail initiatives, inventory and supply-chain readiness, and external partner relationships to accelerate distribution.

Job Description

Own Woosh Beauty’s brand growth through cohesive strategy, cross-functional alignment, and profitability-driven initiatives across brand, retail, and partnerships.

  • Brand & Growth: develop and execute a cohesive brand strategy that strengthens awareness and market share across consumer touchpoints.
  • Commercial & Analytics: monitor P&L, optimize revenue, gross margin, promotions, and ROI; translate sales and consumer insights into growth actions.
  • Retail & Partnerships: coordinate marketing-to-retail initiatives, inventory and supply-chain readiness, and external partner relationships to accelerate distribution.
Crecera Brands logo

Crecera Brands

Crecera Brands is the driving force behind Sportsman’s Guide, Salt Strong, The Golfer's World, Play Baseball, and Play Softball, five of America’s leading retailers of hunting, camping, fishing, baseball, softball, and golf equipment and apparel. For nearly 50 years, our companies have been dedicated to helping our customers enjoy the fun, freedom and traditions of the great outdoors. From hunting and fishing to playing ball and hitting the links, the companies of Crecera Brands deliver the gear you need to succeed. Our websites include sportsmansguide.com, saltstrong.com, tgw.com, playbaseball.com, and playsoftball.com.

Founded in 1977
Minneapolis, Minnesota, USA
70 employees (14 in marketing)

Traffic Signals

Monthly Visitors
1.4M
Monthly Google Ads Budget
$49.6K
Traffic Source Mix
Search
30.7%
Direct
29%
Referral
2.6%
Social
5.5%
Paid
12%

Headcount Trend

Current headcount: ~70

Marketing Team

Marketing Team Size
14 (20% of company)