Responsibilities

• Develops and executes a comprehensive content strategy to align with KIPP DC's mission, values, and organizational goals.
• Leads the creation and management of the editorial calendar, ensuring timely and consistent communication across all platforms.
• Measures and reports on content performance, using data-driven insights to refine strategies and enhance engagement.
• Ensures alignment of all content with KIPP DC’s brand identity, maintaining a cohesive and impactful visual and written presence.
• Develops key messaging that communicates KIPP DC’s value proposition to diverse audiences, including families, staff, and community partners.
• Oversees the production of marketing assets, adhering to brand guidelines and organizational priorities.
• Leads initiatives in copywriting, photography, and videography to produce high-quality, compelling content across multiple channels.
• Supports crisis communication efforts, crafting timely and effective responses to protect and enhance KIPP DC’s reputation.
• Oversees creative projects, ensuring adherence to deadlines, feedback processes, and quality standards.
• Manages KIPP DC’s social media channels, including content creation, scheduling, and audience interaction to foster community and drive engagement.

Requirements

• Bachelor’s degree in marketing, communications, journalism, or a related field.
• A minimum of 3 years of experience in communications, marketing, content creation, or a related field.
• Proven expertise in content strategy, copywriting, and social media management.
• Proficiency in digital marketing platforms, design software, and content management systems (e.g., Adobe Creative Suite, Canva, or WordPress).
• Strong project management skills, including the ability to manage multiple priorities and meet tight deadlines.

Preferred

• Experience working in an educational or mission-driven organization.
• Familiarity with video production and editing tools, such as Adobe Premiere or Final Cut Pro.
• Knowledge of marketing analytics tools, such as Google Analytics or social media insights, to inform and improve strategies.
• Demonstrated ability to lead crisis communications and handle media relations effectively.
• Previous experience in brand management, with a focus on storytelling and human-centered campaigns.

Benefits

• The anticipated starting salary range for this position is $78,436-$85,256.
• KIPP DC offers a robust benefits package including medical, dental, and vision insurances; various voluntary benefits; and employer paid benefits such as short term disability, long term disability, life insurance, and a membership to One Medical.
• KIPP DC also offers a 403(b) retirement account with a 3% employer contribution and a 3% match with vesting after three years.