Responsibilities

• Consumer Insighting: Develop brand and business-building insights founded on a holistic understanding of consumers.
• Category Strategy & Portfolio Management: Project a vision for the Category's future and develops a strategy that grows the category and manages the portfolio.
• Brand Equity Management: Develop and execute the marketing plans that consistently build the brand towards its vision.
• Promotions Management (systemwide & local store marketing): Develop and execute systemwide promotions that are integrated into the brand's marketing plans. Guide and support local store marketing activities that build onto the brand's marketing plans.
• Product Innovation Management (Innovation project management and Concept & product development): Effectively and efficiently direct the launch of new and improved products and evaluate performance against measurable objectives. Develop concepts and products that are based on consumers' needs and address marketing objectives.
• Brand Communications Management (Campaign Brief Development, Creative Judgment, Integrated Marketing Campaigns Development, PR & crisis management, Retail & Visual Identity Development): Develop clear and concise campaign briefs that direct and inspire creative outputs. Evaluate creative output based on the brief and principles of target market classification and the creative magnifier. Develop integrated marketing campaigns that deliver one synergized message across different mediums. Develop campaign-consistent PR programs that address business, marketing, and communication objectives. Develop retail & visual identity designs that can build the brand and the business.
• Restaurant Operations Understanding: Develop a relevant understanding of Store Operations, Commissary, Supply Chain, RSQM, Network Development, Purchasing, and R&D for flawless marketing execution.
• Financial Management (Brand Financial Management & Financial Analysis): Apply financial analyses in decision-making when developing and evaluating marketing activities.
• Integrated Marketing Research Plan (IMRP) Management (Research Planning, Research Analysis & Application): Develop a research brief and plans for research to achieve brand objectives. Integrate research findings across the IMRP and applies them into strategic marketing actions.
• Media Management (Media planning, execution & evaluation): Inform and manage the media strategy and plans according to the campaign objectives, planning guidelines, and brand objectives. Monitor and evaluate the performance of media plans for future application of learning.