Responsibilities

• own day-to-day brand strategy execution, including positioning, messaging, and visual identity across all customer touchpoints
• plan and manage marketing campaigns
• partner with sales on go-to-market initiatives
• analyze performance metrics to optimize brand performance and support revenue growth
• collaborate with cross-functional teams such as product development, operations, and finance to guide innovation, packaging updates, and promotional activities
• managing agency and vendor relationships
• overseeing content and creative development
• monitoring category and consumer trends in the frozen foods and CPG space

Requirements

• 2+ years of experience in brand management or consumer packaged goods marketing, ideally within food, beverage, or grocery categories.
• Proficiency in developing and executing brand strategies, including positioning, messaging, and campaign planning.
• Ability to interpret market research, consumer insights, and category data to inform decisions and measure performance.
• Strong project management skills, with experience leading cross-functional initiatives from concept through launch.
• Excellent written and verbal communication skills, with an eye for brand voice, storytelling, and visual consistency.
• Comfort working with retailers, brokers, or sales teams on promotions, merchandising, and in-store or digital programs.
• Advanced skills in Excel and presentation tools to build reports and recommendations.
• Proficiency with social media management and listening tools (e.g., Sprout Social, Later, Hootsuite, Brandwatch, or similar)
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Ability to work on-site Baltimore and collaborate in a fast-paced, growth-oriented environment.

Benefits

• Direct access to the CEO and leadership team to express your ideas and show off your wins
• Ability to influence strategy - you ARE the marketing department, we want you to tell us what to do
• Fast decision-making - we don\'t have time to "circle back" - put the plan together and let\'s go
• Exposure to retailers and customers - sales don\'t happen behind a screen, they\'re F2F
• Real ownership of launches and campaigns - yes, we want to give credit where it\'s due
• Opportunity to grow into senior leadership - we move fast so you can grow fast too