Responsibilities

• Define product positioning and consumer value propositions that align with overall brand strategy, portfolio goals, and brand equity.
• Develop go-to-market strategies, including target consumer, pricing, channel approach, launch objectives, and success metrics.
• Lead integrated launch planning across marketing, sales, and eCommerce to ensure clear, compelling market introductions.
• Ensure consistency of brand messaging, product claims, and customer experience across all channels and touchpoints.
• Drive cross-functional alignment among innovation, regulatory, supply chain, and sales teams to execute a cohesive market strategy.
• Partner with sales to support customer sell-in, optimize channel execution, and balance positioning, claims, and pricing decisions with commercial goals.
• Monitor launch performance, analyze adoption and market feedback, and apply insights to optimize future innovation and growth initiatives.

Requirements

• 4–7 years of experience in brand management, product marketing, or commercialization roles
• Experience working on commercialization of new product launches within a brand portfolio
• Strong understanding of go‑to‑market fundamentals (positioning, pricing, channel strategy)
• Ability to translate strategy into clear, actionable plans
• Proven ability to work cross-functionally and influence without direct authority
• Strong commercial mindset with attention to both brand equity and business performance
• Experience working with P&Ls and analytical tools (Nielsen, Circana, etc.)

Preferred

• Preferred: experience in CPG, supplements, or health & wellness categories

Benefits

• All Compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs.