Brand Manager, Brand Management

Miami, FL (Hybrid)

$68K/yr – $100K/yrMid Level3+ years expFull time

Posted 7 days ago

Job Summary

Own the licensing lifecycle from relationship management to program execution, driving licensing opportunities and cross-functional collaboration across sales, product, and finance.

  • Manage licensee and brand owner relationships and coordinate cross-functional teams
  • Drive licensing opportunities, strategy development, and deal negotiations
  • Oversee product development, program execution, and performance reporting

Job Description

Responsibilities

  • - Manage Licensee & Brand Owner Relationships: Serve as a primary point of contact and relationship manager for licensees and brand owners; develop a strong understanding of partner business models, product development cycles, and commercial objectives.
  • - Drive Licensing & Business Development: Identify and pursue strategic licensing opportunities across relevant food and beverage categories, including co-branded, mono-branded, brand extension, and Direct-to-Retail opportunities.
  • - Develop Licensing Programs: Partner with stakeholders to develop and execute licensing strategies aligned with client objectives, brand DNA, guidelines, and business goals.
  • - Support New Business & Deal Negotiations: Assist with the development and negotiation of new licensing agreements and participate in sales, marketing, client, and retailer presentations as needed.
  • - Lead Product & Program Development: Oversee product development and licensing program execution, coordinating internal and external stakeholders to ensure projects are organized, efficient, commercially viable, and aligned with business needs.
  • - Develop Sales & Business Development Tools: Lead or support the creation of brand presentations, retailer-specific materials, and other tools that support growth.
  • - Analyze Market & Business Opportunities: Monitor consumer trends, industry developments, sales forecasts, and market data to identify new categories, growth opportunities, and strategies that support retail profitability.
  • - Facilitate Licensing Operations & Best Practices: Support the development, implementation, and continuous improvement of licensing processes, templates, systems, and reporting mechanisms to drive efficient, scalable program management.
  • - Manage Financial & Performance Reporting: Partner with Finance and licensees to obtain, analyze, and monitor sales forecasts and performance; maintain accurate reporting and tracking of client and licensing activities.
  • - Support Day-to-Day Program Management: Manage calendars and scheduling; prepare meeting agendas and materials; participate in internal and external meetings; document key decisions and action items; and prepare meeting recaps and follow-up as needed.

Requirements

  • Minimum of 3 years in a results-orientated licensing, brand management or consumer products role, ideally with food and beverage brands
  • Experience working on high caliber IP’s
  • Ability to work effectively within a complex matrix organization and drive results from a team that may not report directly to you
  • Demonstrable ability to build and maintain strong relationships with key partners across categories and regions
  • Professional, personable, adaptable, creative, timely, hard-working, with a high level of integrity, a self-starter work ethic and enjoyment of fast and dynamic pace
  • Mature time management and prioritization capabilities
  • Financial (budget) management, analysis, and reporting capabilities; ability to read, analyze, and report on licensee sales, royalties, and forecasts/budgets
  • Demonstratable multi-tasking organization skills - when juggling tasks and managing priorities across a growing account base and “moving ball forward” across different support functions (PD, legal, finance, creative)
  • Focused attention to detail skills
  • Strong sales skills with quantitative, analytical, and business justification ability

Benefits

  • At CAA, we offer a competitive compensation and benefits* package for all regular full-time employees:
  • Benefits where the company pays 80%-100% of the cost include:
  • - Medical Insurance
  • - Basic Life and AD&D Insurance
  • - Telemedicine
  • - Employee assistance and mental health counseling in person, virtually or through text
  • - Paid Vacation / Holidays
  • - Paid Sick Time
  • - Paid Parental Leave and Other Paid Leaves of Absence
  • - NICU leave
CAA Club Group logo

CAA Club Group

For close to 120 years, we have been innovative leaders committed to meeting and exceeding the needs of Canada’s motorists and travellers.CAA Club Group of Companies (CCG) is comprised of two automobile clubs—CAA South Central Ontario and CAA Manitoba— that provide Roadside Assistance, travel, insurance service and Member savings for our over 2.5 million Members. Our organization also includes CAA Insurance Company, a national property and casualty insurance company, Orion Travel Insurance Company, a nationwide trusted travel insurer, Echelon Insurance, a leading specialty insurer and CCG Advisory Services, a new company providing Ontarians with trusted advice on life, critical illness, and disability insurance.

Founded in 1903
Vaughan, Ontario, CAN
1.4K employees (73 in marketing)

Salaries

Posted range

$68K/yr – $100K/yr

Taken straight from the job posting.

The middle of this range ($84K) is 14% below the median base salary for Brand Manager roles in the United States ($98K).

Brand Manager median pay in the United States

$100K/yr

Most pay falls between $83K and $115K. Based on 161 salaries.

See all CAA Club Group salaries

Marketing Team

Marketing Team Size
60 (4% of company)
Median Career Experience
7 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
494K
Monthly Google Ads Budget
$613
Traffic Source Mix
Search
50.1%
Direct
35.1%
Referral
12.6%
Social
0.8%
Paid
1.3%

Headcount Trend

Current headcount: ~1.4K
CAA Club Group logo

Brand Manager, Brand Management

CAA Club Group · Miami, FL · Hybrid